Processes for producing optical effects layers

ABSTRACT

The present invention relates to the field of and processes and printing apparatuses for producing optical effect layers (OEL) comprising magnetically oriented platelet-shaped magnetic or magnetizable pigment particles on a substrate. In particular, the present invention relates to processes using printing apparatuses comprising a first magnetic-field-generating device mounted on a transferring device (TD) and a static second magnetic-field-generating device for producing said OELs as anti-counterfeit means on security documents or security articles or for decorative purposes.

FIELD OF THE INVENTION

The present invention relates to the field of processes and printingapparatuses for producing optical effect layers (OELs) comprisingmagnetically oriented platelet-shaped magnetic or magnetizable pigmentparticles. In particular, the present invention provides processes andprinting apparatuses for magnetically orienting platelet-shaped magneticor magnetizable pigment particles in coating layer so as to produce OELsand the use of said OELs as anti-counterfeit means on security documentsor security articles as well as decorative purposes.

BACKGROUND OF THE INVENTION

It is known in the art to use inks, compositions, coatings or layerscontaining oriented magnetic or magnetizable pigment particles,particularly also optically variable magnetic or magnetizable pigmentparticles, for the production of security elements, e.g. in the field ofsecurity documents. Coatings or layers comprising oriented magnetic ormagnetizable pigment particles are disclosed for example in U.S. Pat.Nos. 2,570,856; 3,676,273; 3,791,864; 5,630,877 and 5,364,689. Coatingsor layers comprising oriented magnetic color-shifting pigment particles,resulting in particularly appealing optical effects, useful for theprotection of security documents, have been disclosed in WO 2002/090002A2 and WO 2005/002866 A1.

Security features, e.g. for security documents, can generally beclassified into “covert” security features on the one hand, and “overt”security features on the other hand. The protection provided by covertsecurity features relies on the principle that such features aredifficult to detect, typically requiring specialized equipment andknowledge for detection, whereas “overt” security features rely on theconcept of being easily detectable with the unaided human senses, e.g.such features may be visible and/or detectable via the tactile sensewhile still being difficult to produce and/or to copy. However, theeffectiveness of overt security features depends to a great extent ontheir easy recognition as a security feature.

Magnetic or magnetizable pigment particles in printing inks or coatingsallow for the production of magnetically induced images, designs and/orpatterns through the application of a correspondingly structuredmagnetic field, inducing a local orientation of the magnetic ormagnetizable pigment particles in the not yet hardened (i.e. wet)coating, followed by the hardening of the coating. The result is a fixedand stable magnetically induced image, design or pattern. Materials andtechnologies for the orientation of magnetic or magnetizable pigmentparticles in coating compositions have been disclosed for example inU.S. Pat. Nos. 2,418,479; 2,570,856; 3,791,864, DE 2006848-A, U.S. Pat.Nos. 3,676,273, 5,364,689, 6,103,361, EP 0 406 667 B1; US 2002/0160194;U.S. Pat. No. 6,871,528; EP 0 710 508 A1; WO 2002/09002 A2; WO2003/000801 A2; WO 2005/002866 A1; WO 2006/061301 A1. In such a way,magnetically induced patterns which are highly resistant to counterfeitcan be produced. The security element in question can only be producedby having access to both, the magnetic or magnetizable pigment particlesor the corresponding ink, and the particular technology employed toprint said ink and to orient said pigment in the printed ink.

The methods and devices described hereabove use magnetic assemblies tomono-axially orient platelet-shaped magnetic pigment particles.Mono-axial orientation of magnetic pigment particles result inneighboring particles having their main axis parallel to each other andto the magnetic field, while their minor axis in the plane of thepigment particles is not, or much less constrained by the appliedmagnetic field.

With the aim of producing coatings or layers comprising bi-axiallyoriented magnetic or magnetizable pigment particles, methods forgenerating time-dependent, direction-variable magnetic fields ofsufficient intensity have been developed thus allowing the bis-axialorientation of magnetic or magnetizable pigment particles.

WO 2015/086257 A1 discloses an improved method for producing an opticaleffect layer (OEL) on a substrate, said process comprising two magneticorientation steps, said steps consisting of i) exposing a coatingcomposition comprising platelet-shaped magnetic or magnetisable pigmentparticles to a dynamic, i.e. direction changing, magnetic field of afirst magnetic-field-generating device so as to bi-axially orient atleast a part of the platelet-shaped magnetic or magnetisable pigmentparticles and ii) exposing the coating composition to a static magneticfield of a second magnetic-field-generating device, thereby mono-axiallyre-orienting at least a part of the platelet-shaped magnetic ormagnetisable pigment particles according to a design transferred by saidsecond magnetic-field-generating device. Whereas the method disclosed inWO 2015/086257 A1 allows the production of optical effects layersexhibiting improved brightness and contrast compared to the prior art,said process requires two independent steps, wherein the first steprequires additional space for the pre-alignment of the magnetic ormagnetizable pigment particles. This requirement is cumbersome to beimplemented in a high-speed industrial printing equipment since itrequires additional space which is not easily accessible on currentlyprinting equipments thus leading to the adaptation of the currentlyavailable used equipments and high costs.

Therefore, a need remains for improved processes for producing opticaleffect layers (OELs), said methods being mechanically robust, easy toimplement with an industrial high-speed printing equipment, inparticular rotating magnetic orienting cylinders, without resorting tocumbersome, tedious and expensive modifications of said equipment.

SUMMARY OF THE INVENTION

Accordingly, it is an object of the present invention to overcome thedeficiencies of the prior art. This is achieved by the provision of aprocess for producing an optical effect layer (OEL) on a substrate(x10), said process comprising the steps of:

a) applying onto a substrate (x10) surface a coating compositioncomprising platelet-shaped magnetic or magnetizable pigment particles soas to form a coating layer (x20) on said substrate (x10), said coatingcomposition being in a first state,

b) placing the substrate (x10) carrying the coating layer (x20) on afirst magnetic-field-generating device (x30) providing a first magneticfield vector component, said first magnetic-field-generating device(x30) being mounted on a transferring device (TD) thereby subjecting theplatelet-shaped magnetic or magnetisable pigment particles to said firstmagnetic field vector component,concomitantly moving said substrate (x10) carrying the coating layer(x20) and said first magnetic-field-generating device (x30) in thevicinity of a static second magnetic-field-generating device (x40), saidsecond magnetic-field-generating device (x40) providing a secondmagnetic field vector componentthereby subjecting the platelet-shaped magnetic or magnetisable pigmentparticles to a time-dependent resultant magnetic field formed by thefirst and second magnetic field vector components so as to bi-axiallyorient at least a part of the platelet-shaped magnetic or magnetizablepigment particles, andc) hardening the coating composition to a second state so as to fix theplatelet-shaped magnetic or magnetizable pigment particles in theiradopted positions and orientations.

Also described herein are optical effect layers (OELs) produced by theprocess described herein and security documents as well as decorativeelements and objects comprising one or more optical OELs describedherein.

Also described herein are methods of manufacturing a security documentor a decorative element or object, comprising a) providing a securitydocument or a decorative element or object, and b) providing an opticaleffect layer such as those described herein, in particular such as thoseobtained by the process described herein, so that it is comprised in thesecurity document or decorative element or object.

Also described herein are printing apparatuses comprising thetransferring device (TD) described herein, preferably the rotatingmagnetic cylinder (RMC) described herein, and at least one of the secondmagnetic-field-generating devices (x40) described herein, saidtransferring device (TD), preferably said rotating magnetic cylinder(RMC) comprising at least one of the first magnetic-field-generatingdevices (x30) described herein and mounted thereon.

Also described herein are uses of the printing apparatuses for producingthe optical effect layers (OELs) described herein.

The process provided by the present invention is mechanically robust,easy to implement with an industrial high-speed printing equipment,without resorting to cumbersome, tedious and expensive modifications ofsaid equipment.

BRIEF DESCRIPTION OF DRAWINGS

The optical effect layers (OEL) described herein and their productionare now described in more detail with reference to the drawings and toparticular embodiments, wherein FIG. 1 schematically illustrates theexposure of a substrate (110) carrying a coating layer (120) to i) afirst magnetic-field-generating device (130) being mounted on atransferring device (TD), in particular a rotating magnetic cylinder(RMC) and ii) a static second magnetic magnetic-field-generating device(140), where the substrate (110) carrying a coating layer (120)concomitantly moves with the first magnetic-field-generating device(130) in the vicinity of the static second magnetic field generatingdevice (140). The coating layer (120) is hardened with a hardening unit(150) so as to form an optical effect layer (OEL).

FIG. 2 schematically illustrates a top view of a combination comprisinga first magnetic field generating device (230) providing a firsttime-independent magnetic field vector component and a static secondmagnetic field generating device (240) providing a second magnetic fieldvector component. The first magnetic field generating device (230) beinga bar dipole magnet which synchronously and concomitantly moves with asubstrate (210) carrying a coating layer (220) (not shown in FIG. 2 ) inthe vicinity of the second magnetic field generating device (240).

FIG. 3 schematically illustrates the magnetic fields of a first magneticfield generating device (330) providing a first time-independentmagnetic field vector component (H1), the magnetic fields of a secondmagnetic field generating device (340) providing a second magnetic fieldvector component (H2), and the resultant magnetic field (H3) formed bythe first and second magnetic field vector components, i.e. resultingfrom the vector addition of H1 and H2.

FIG. 4A schematically illustrates a process for the orientation ofplatelet-shaped magnetic or magnetizable pigment particles comprised ina coating layer (420) on a substrate (410) using a transferring device(TD), in particular a linear magnetic transferring device (LMTD),according to the present invention, said process comprising a step ofconcomitantly moving (see grey arrow) the substrate (410) carrying thecoating layer (420) with a first magnetic-field-generating device (430)in the vicinity of a static second magnetic field generating device(440) comprising two dipole bar magnets (441 a and 441 b).

FIG. 4B schematically illustrates a cross-section of the first andsecond magnetic-field-generating devices (430, 440) of FIG. 4A. The bardipole of the first magnetic-field-generating device (430) is comprisedin a holder (431), wherein said holder is placed on top of a supportingblock (432) and a rail (433). The two dipole bar magnets (441 a and 441b) of the second magnetic-field-generating device (440) are inserted intwo holders (442 a and 442 b) fixed on a frame (443 a-c).

FIG. 4C schematically illustrates a cross-section of the firstmagnetic-field-generating device (430) of FIG. 4A-B. The firstmagnetic-field-generating device (430) is comprised in the holder (431)supported by the supporting block (432) and the rail (433) to bemoveable in the vicinity of the static second magnetic-field-generatingdevice, wherein the substrate (410) carrying the coating layer (420) isplaced on top of said holder (431).

FIGS. 5A and 5B show pictures of OELs prepared according to the presentinvention (FIG. 5A) and prepared according to a comparative process(FIG. 5B).

DETAILED DESCRIPTION Definitions

The following definitions are to be used to interpret the meaning of theterms discussed in the description and recited in the claims.

As used herein, the indefinite article “a” indicates one as well as morethan one and does not necessarily limit its referent noun to thesingular.

As used herein, the term “at least” is meant to define one or more thanone, for example one or two or three.

As used herein, the term “about” means that the amount or value inquestion may be the specific value designated or some other value in itsneighborhood. Generally, the term “about” denoting a certain value isintended to denote a range within ±5% of the value. As one example, thephrase “about 100” denotes a range of 100±5, i.e. the range from 95 to105. Generally, when the term “about” is used, it can be expected thatsimilar results or effects according to the invention can be obtainedwithin a range of ±5% of the indicated value.

As used herein, the term “and/or” means that either all or only one ofthe elements of said group may be present. For example, “A and/or B”shall mean “only A, or only B, or both A and B”. In the case of “onlyA”, the term also covers the possibility that B is absent, i.e. “only A,but not B”.

The term “comprising” as used herein is intended to be non-exclusive andopen-ended. Thus, for instance a coating composition comprising acompound A may include other compounds besides A. However, the term“comprising” also covers, as a particular embodiment thereof, the morerestrictive meanings of “consisting essentially of” and “consisting of”,so that for instance “a coating composition comprising A, B andoptionally C” may also (essentially) consist of A and B, or(essentially) consist of A, B and C.

The term “optical effect layer (OEL)” as used herein denotes a coatingor layer that comprises oriented platelet-shaped magnetic ormagnetizable pigment particles and a binder, wherein saidplatelet-shaped magnetic or magnetizable pigment particles are orientedby a magnetic field and wherein the oriented platelet-shaped magnetic ormagnetizable pigment particles are fixed/frozen in their orientation andposition (i.e. after hardening/curing) so as to form a magneticallyinduced image.

The term “coating composition” refers to any composition which iscapable of forming an optical effect layer (EOL) on a solid substrateand which can be applied preferably but not exclusively by a printingmethod. The coating composition comprises the platelet-shaped magneticor magnetizable pigment particles described herein and the binderdescribed herein.

As used herein, the term “wet” refers to a coating layer which is notyet cured, for example a coating in which the platelet-shaped magneticor magnetizable pigment particles are still able to change theirpositions and orientations under the influence of external forces actingupon them.

As used herein, the term “indicia” shall mean discontinuous layers suchas patterns, including without limitation symbols, alphanumeric symbols,motifs, letters, words, numbers, logos and drawings.

The term “hardening” is used to denote a process wherein the viscosityof a coating composition in a first physical state which is not yethardened (i.e. wet) is increased so as to convert it into a secondphysical state, i.e. a hardened or solid state, where theplatelet-shaped magnetic or magnetizable pigment particles arefixed/frozen in their current positions and orientations and can nolonger move nor rotate.

The term “security document” refers to a document which is usuallyprotected against counterfeit or fraud by at least one security feature.Examples of security documents include without limitation valuedocuments and value commercial goods.

The term “security feature” is used to denote an image, pattern orgraphic element that can be used for authentication purposes.

Where the present description refers to “preferred”embodiments/features, combinations of these “preferred”embodiments/features shall also be deemed as disclosed as long as thiscombination of “preferred” embodiments/features is technicallymeaningful.

The present invention provides processes for producing optical effectlayers (OEL) on substrates. The process according to the presentinvention comprises the steps of:

a) applying onto the substrate (x10) surface described herein thecoating composition comprising platelet-shaped magnetic or magnetizablepigment particles described herein so as to form the coating layer (x20)described herein on said substrate (x10), said coating composition beingin a first state,b) placing the substrate (x10) carrying the coating layer (x20) on thefirst magnetic-field-generating device (x30) described herein andproviding the first magnetic field vector component described herein,said first magnetic-field-generating device (x30) being mounted on atransferring device (TD) thereby subjecting the platelet-shaped magneticor magnetisable pigment particles to said first magnetic field vectorcomponent,concomitantly moving said substrate (x10) carrying the coating layer(x20) and said first magnetic-field-generating device (x30) in thevicinity of the static (i.e. not moving with the transferring device(TD)), second magnetic-field-generating device (x40) described herein,said second magnetic-field-generating device (x40) providing the secondmagnetic field vector component described hereinthereby subjecting the platelet-shaped magnetic or magnetisable pigmentparticles to the time-dependent resultant magnetic field formed by thefirst and second magnetic field vector components described herein so asto bi-axially orient at least a part of the platelet-shaped magnetic ormagnetizable pigment particles, andc) hardening the coating composition to a second state so as to fix theplatelet-shaped magnetic or magnetizable pigment particles in theiradopted positions and orientations.

The present invention provides a reliable and easy to implement processto produce optical effect layers (OEL). The magnetic orientation of theplatelet-shaped magnetic or magnetizable pigment particles on thesubstrate is carried out by placing the substrate (x10) carrying thecoating layer (x20) comprising said platelet-shaped magnetic ormagnetizable pigment particles on the first magnetic-field-generatingdevice (x30) being mounted on the transferring device (TD) describedherein, preferably the rotating magnetic cylinder (RMC) describedherein, and submitting them to the static secondmagnetic-field-generating device, wherein the firstmagnetic-field-generating device (x30) and the substrate (x10) carryingthe coating layer (x20) concomitantly move with the firstmagnetic-field-generating device (x30) and with the transferring device(TD) and wherein said second magnetic-field-generating device is astatic device, i.e. does not move with the transferring device (TD).

Since the substrate (x10) carrying the coating layer (x20) concomitantlymoves with the first magnetic-field-generating device (x30), said firstmagnetic-field-generating device (x30) providing a firsttime-independent magnetic field vector component, the platelet-shapedmagnetic or magnetisable pigment particles are subjected to said firstmagnetic field vector component, wherein said first magnetic fieldvector component is time-independent in the reference frame of thecoating layer, preferably time-independent within a plane which is fixedin the reference frame of the coating layer.

The present invention takes advantage of the synchronous and concomitantmovement of the substrate (x10) carrying the coating layer (x20)comprising platelet-shaped magnetic or magnetizable pigment particleswith the first magnetic-field-generating device (x30) in the vicinity ofthe static second magnetic-field-generating device (x40), (i.e. throughthe magnetic field of the static second magnetic-field-generating device(x40), wherein said second magnetic-field-generating device (x40) doesnot move with the transferring device (TD) and provides a secondmagnetic field vector component. The resultant magnetic field formed bythe first and second magnetic field vector components allow the bi-axialorientation of at least a part of the platelet-shaped magnetic ormagnetizable pigment particles. During the process described herein, theplatelet-shaped magnetic or magnetizable pigment particles are subjectedto the time-dependent resulting magnetic field that is the vector sum ofthe first and second magnetic field vector components and move withinsaid inhomogeneous resulting magnetic field. By “time-dependent magneticfield” it is meant that along the path of motion followed by individualplatelet-shaped magnetic or magnetizable pigment particles of thecoating layer, the magnetic field is time dependent (i.e. time-varying)in direction or time dependent (i.e. time-varying) in direction andintensity in the reference frame of the coating layer, preferablytime-dependent (i.e. time-varying) within a plane which is fixed in thereference frame of the coating layer. In this way, at least a part ofthe platelet-shaped magnetic or magnetizable pigment particles of thecoating layer tend to align, resulting in a bi-axial orientation of atleast a part of said platelet-shaped magnetic or magnetizable particles,i.e. an orientation in which the two largest principal axes of saidplatelet-shaped pigment particles are constrained. Once the desiredeffect is created in the not yet hardened (i.e. wet) coating layer, thecoating composition is partly or completely hardened so as topermanently fix/freeze the relative position and orientation of theplatelet-shaped magnetic or magnetizable pigment particles in the OEL.

The transferring device (TD) described herein may be a rotating magneticorienting cylinder (RMC) or a linear magnetic transferring device (LMTD)such as for example a linear guide. Preferably, the transferring device(TD) described herein is a rotating magnetic orienting cylinder (RMC).

As shown in FIG. 1 , the first magnetic-field-generating device (x30)described herein is mounted on a transferring device (TD) being arotating magnetic orienting cylinder (RMC) described herein, whereinsaid rotating magnetic orienting cylinder (RMC) is part of a rotary,sheet-fed or web-fed industrial printing press that operates at highprinting speed in a continuous way, in particular the firstmagnetic-field-generating device (x30) is mounted on circumferentialgrooves or transverse grooves of the rotating magnetic cylinder (RMC).The rotating magnetic orienting cylinder (RMC) comprising the firstmagnetic-field-generating device (x30) described herein is aimed to beused in, or in conjunction with, or being part of a printing or coatingequipment comprising the static second magnetic-field-generating device(x40) described herein so as to orient platelet-shaped magnetic ormagnetizable pigment particles in the coating layer.

The process described herein comprises a step a) of applying onto thesubstrate (x10) surface described herein the coating compositioncomprising platelet-shaped magnetic or magnetizable pigment particlesdescribed herein so as to form a coating layer (x20), said coatingcomposition being in a first physical state which allows its applicationas a layer and which is in a not yet hardened (i.e. wet) state whereinthe platelet-shaped magnetic or magnetizable pigment particles can moveand rotate within the binder material. Since the coating compositiondescribed herein is to be provided on a substrate (x10) surface, thecoating composition comprises at least a binder material such as thosedescribed herein and the platelet-shaped magnetic or magnetizablepigment particles, wherein said coating composition is in a form thatallows its processing on the desired printing or coating equipment.Preferably, said step a) is carried out by a printing process,preferably selected from the group consisting of screen printing,rotogravure printing, flexography printing, inkjet printing and intaglioprinting (also referred in the art as engraved copper plate printing andengraved steel die printing), more preferably selected from the groupconsisting of intaglio printing, screen printing, rotogravure printingand flexography printing and still more preferably selected from thegroup consisting of intaglio printing, screen printing, rotogravureprinting and flexography printing.

Screen printing (also referred in the art as silkscreen printing) is astencil process wherein an ink is transferred to a surface through astencil supported by a fine fabric mesh of silk, mono- ormulti-filaments made of synthetic fibers such as for example polyamidesor polyesters or metal threads stretched tightly on a frame made forexample of wood or a metal (e.g. aluminum or stainless steel).Alternatively, the screen-printing mesh may be a chemically etched, alaser-etched, or a galvanically formed porous metal foil, e.g. astainless steel foil. The pores of the mesh are blocked in the non-imageareas and left open in the image area, the image carrier being calledthe screen. Screen printing might be of the flat-bed or rotary type.Screen printing is further described for example in The Printing inkmanual, R. H. Leach and R. J. Pierce, Springer Edition, 5^(th) Edition,pages 58-62 and in Printing Technology, J. M. Adams and P. A. Dolin,Delmar Thomson Learning, 5^(th) Edition, pages 293-328.

Rotogravure (also referred in the art as gravure) is a printing processwherein the image elements are engraved into the surface of a cylinder.The non-image areas are at a constant original level. Prior to printing,the entire printing plate (non-printing and printing elements) is inkedand flooded with ink. Ink is removed from the non-image by a wiper or ablade before printing, so that ink remains only in the cells. The imageis transferred from the cells to the substrate by a pressure typicallyin the range of 2 to 4 bars and by the adhesive forces between thesubstrate and the ink. The term rotogravure does not encompass intaglioprinting processes (also referred in the art as engraved steel die orcopper plate printing processes) which rely for example on a differenttype of ink. More details are provided in “Handbook of print media”,Helmut Kipphan, Springer Edition, page 48 and in The Printing inkmanual, R. H. Leach and R. J. Pierce, Springer Edition, 5^(th) Edition,pages 42-51.

Flexography preferably uses a unit with a doctor blade, preferably achambered doctor blade, an anilox roller and plate cylinder. The aniloxroller advantageously has small cells whose volume and/or densitydetermines the ink application rate. The doctor blade lies against theanilox roller, and scraps off surplus ink at the same time. The aniloxroller transfers the ink to the plate cylinder which finally transfersthe ink to the substrate. Specific design might be achieved using adesigned photopolymer plate. Plate cylinders can be made from polymericor elastomeric materials. Polymers are mainly used as photopolymer inplates and sometimes as a seamless coating on a sleeve. Photopolymerplates are made from light-sensitive polymers that are hardened byultraviolet (UV) light. Photopolymer plates are cut to the required sizeand placed in an UV light exposure unit. One side of the plate iscompletely exposed to UV light to harden or cure the base of the plate.The plate is then turned over, a negative of the job is mounted over theuncured side and the plate is further exposed to UV light. This hardensthe plate in the image areas. The plate is then processed to remove theunhardened photopolymer from the nonimage areas, which lowers the platesurface in these nonimage areas. After processing, the plate is driedand given a post-exposure dose of UV light to cure the whole plate.Preparation of plate cylinders for flexography is described in PrintingTechnology, J. M. Adams and P. A. Dolin, Delmar Thomson Learning, 5^(th)Edition, pages 359-360 and in The Printing ink manual, R. H. Leach andR. J. Pierce, Springer Edition, 5^(th) Edition, pages 33-42.

The coating composition described herein as well as the coating layer(x20) described herein comprise platelet-shaped magnetic or magnetizablepigment particles. Preferably, the platelet-shaped magnetic ormagnetizable pigment particles described herein are present in an amountfrom about 5 wt-% to about 40 wt-%, more preferably about 10 wt-% toabout 30 wt-%, the weight percentages being based on the total weight ofthe coating composition.

In contrast to needle-shaped pigment particles which can be consideredas quasi one-dimensional particles, platelet-shaped pigment particlesare quasi two-dimensional particles due to the large aspect ratio oftheir dimensions. Platelet-shaped pigment particle can be considered asa two-dimensional structure wherein the dimensions X and Y aresubstantially larger than the dimension Z. Platelet-shaped pigmentparticles are also referred in the art as oblate particles or flakes.Such pigment particles may be described with a main axis X correspondingto their longest dimension crossing the pigment particle and a secondaxis Y perpendicular to X and crossing the pigment particle. In otherwords, the XY plane roughly defines the plane formed by the first andsecond longest dimensions of the pigment particle, the Z dimension beingignored.

The platelet-shaped magnetic or magnetizable pigment particles describedherein have, due to their non-spherical shape, non-isotropicreflectivity with respect to incident electromagnetic radiation forwhich the hardened/cured binder material is at least partiallytransparent. As used herein, the term “non-isotropic reflectivity”denotes that the proportion of incident radiation from a first anglethat is reflected by a particle into a certain (viewing) direction (asecond angle) is a function of the orientation of the particles, i.e.that a change of the orientation of the particle with respect to thefirst angle can lead to a different magnitude of the reflection to theviewing direction.

The OEL described herein comprises platelet-shaped magnetic ormagnetizable pigment particles that, due to their shape, havenon-isotropic reflectivity. In the OELs described herein, theplatelet-shaped magnetic or magnetizable pigment particles describedherein are dispersed in the coating composition comprising a hardenedbinder material that fixes the orientation of the platelet-shapedmagnetic or magnetizable pigment particles. The binder material is atleast in its hardened or solid state (also referred to as second stateherein), at least partially transparent to electromagnetic radiation ofa range of wavelengths comprised between 200 nm and 2500 nm, i.e. withinthe wavelength range which is typically referred to as the “opticalspectrum” and which comprises infrared, visible and UV portions of theelectromagnetic spectrum. Accordingly, the particles contained in thebinder material in its hardened or solid state and theirorientation-dependent reflectivity can be perceived through the bindermaterial at some wavelengths within this range. Preferably, the hardenedbinder material is at least partially transparent to electromagneticradiation of a range of wavelengths comprised between 200 nm and 800 nm,more preferably comprised between 400 nm and 700 nm. Herein, the term“transparent” denotes that the transmission of electromagnetic radiationthrough a layer of 20 μm of the hardened binder material as present inthe OEL (not including the platelet-shaped magnetic or magnetizablepigment particles, but all other optional components of the OEL in casesuch components are present) is at least 50%, more preferably at least60%, even more preferably at least 70%, at the wavelength(s) concerned.This can be determined for example by measuring the transmittance of atest piece of the hardened binder material (not including theplatelet-shaped magnetic or magnetizable pigment particles) inaccordance with well-established test methods, e.g. DIN 5036-3(1979-11). If the OEL serves as a covert security feature, thentypically technical means will be necessary to detect the (complete)optical effect generated by the OEL under respective illuminatingconditions comprising the selected non-visible wavelength; saiddetection requiring that the wavelength of incident radiation isselected outside the visible range, e.g. in the near UV-range.

Suitable examples of platelet-shaped magnetic or magnetizable pigmentparticles described herein include without limitation pigment particlescomprising a magnetic metal selected from the group consisting of cobalt(Co), iron (Fe), and nickel (Ni); a magnetic alloy of iron, manganese,cobalt, nickel or a mixture of two or more thereof; a magnetic oxide ofchromium, manganese, cobalt, iron, nickel or a mixture of two or morethereof; or a mixture of two or more thereof. The term “magnetic” inreference to the metals, alloys and oxides is directed to ferromagneticor ferrimagnetic metals, alloys and oxides. Magnetic oxides of chromium,manganese, cobalt, iron, nickel or a mixture of two or more thereof maybe pure or mixed oxides. Examples of magnetic oxides include withoutlimitation iron oxides such as hematite (Fe₂O₃), magnetite (Fe₃O₄),chromium dioxide (CrO₂), magnetic ferrites (MFe₂O₄), magnetic spinels(MR₂O₄), magnetic hexaferrites (MFe₁₂O₁₉), magnetic orthoferrites(RFeO₃), magnetic garnets M₃R₂(AO₄)₃, wherein M stands for two-valentmetal, R stands for three-valent metal, and A stands for four-valentmetal.

Examples of platelet-shaped magnetic or magnetizable pigment particlesdescribed herein include without limitation pigment particles comprisinga magnetic layer M made from one or more of a magnetic metal such ascobalt (Co), iron (Fe), or nickel (Ni); and a magnetic alloy of iron,cobalt or nickel, wherein said magnetic or magnetizable pigmentparticles may be multilayered structures comprising one or moreadditional layers. Preferably, the one or more additional layers arelayers A independently made from one or more selected from the groupconsisting of metal fluorides such as magnesium fluoride (MgF₂),silicium oxide (SiO), silicium dioxide (SiO₂), titanium oxide (TiO₂),and aluminum oxide (Al₂O₃), more preferably silicium dioxide (SiO₂); orlayers B independently made from one or more selected from the groupconsisting of metals and metal alloys, preferably selected from thegroup consisting of reflective metals and reflective metal alloys, andmore preferably selected from the group consisting of aluminum (Al),chromium (Cr), and nickel (Ni), and still more preferably aluminum (Al);or a combination of one or more layers A such as those describedhereabove and one or more layers B such as those described hereabove.Typical examples of the platelet-shaped magnetic or magnetizable pigmentparticles being multilayered structures described hereabove includewithout limitation NM multilayer structures, A/M/A multilayerstructures, A/M/B multilayer structures, A/B/M/A multilayer structures,A/B/M/B multilayer structures, A/B/M/B/A/multilayer structures, B/Mmultilayer structures, B/M/B multilayer structures, B/NM/A multilayerstructures, B/NM/B multilayer structures, B/A/M/B/A/multilayerstructures, wherein the layers A, the magnetic layers M and the layers Bare chosen from those described hereabove.

The coating composition described herein may comprise platelet-shapedoptically variable magnetic or magnetizable pigment particles, and/orplatelet-shaped magnetic or magnetizable pigment particles having nooptically variable properties. Preferably, at least a part of theplatelet-shaped magnetic or magnetizable pigment particles describedherein is constituted by platelet-shaped optically variable magnetic ormagnetizable pigment particles. In addition to the overt securityprovided by the colorshifting property of the optically variablemagnetic or magnetizable pigment particles, which allows easilydetecting, recognizing and/or discriminating an article or securitydocument carrying an ink, coating composition, or coating layercomprising the optically variable magnetic or magnetizable pigmentparticles described herein from their possible counterfeits using theunaided human senses, the optical properties of the optically variablemagnetic or magnetizable pigment particles may also be used as a machinereadable tool for the recognition of the OEL. Thus, the opticalproperties of the optically variable magnetic or magnetizable pigmentparticles may simultaneously be used as a covert or semi-covert securityfeature in an authentication process wherein the optical (e.g. spectral)properties of the pigment particles are analyzed.

The use of platelet-shaped optically variable magnetic or magnetizablepigment particles in coating layers for producing an OEL enhances thesignificance of the OEL as a security feature in security documentapplications, because such materials are reserved to the securitydocument printing industry and are not commercially available to thepublic.

As mentioned above, preferably at least a part of the platelet-shapedmagnetic or magnetizable pigment particles is constituted byplatelet-shaped optically variable magnetic or magnetizable pigmentparticles. These are more preferably selected from the group consistingof magnetic thin-film interference pigment particles, magneticcholesteric liquid crystal pigment particles, interference coatedpigment particles comprising a magnetic material and mixtures of two ormore thereof.

Magnetic thin film interference pigment particles are known to thoseskilled in the art and are disclosed e.g. in U.S. Pat. No. 4,838,648; WO2002/073250 A2; EP 0 686 675 B1; WO 2003/000801 A2; U.S. Pat. No.6,838,166; WO 2007/131833 A1; EP 2 402 401 A1 and in the documents citedtherein. Preferably, the magnetic thin film interference pigmentparticles comprise pigment particles having a five-layer Fabry-Perotmultilayer structure and/or pigment particles having a six-layerFabry-Perot multilayer structure and/or pigment particles having aseven-layer Fabry-Perot multilayer structure.

Preferred five-layer Fabry-Perot multilayer structures consist ofabsorber/dielectric/reflector/dielectric/absorber multilayer structureswherein the reflector and/or the absorber is also a magnetic layer,preferably the reflector and/or the absorber is a magnetic layercomprising nickel, iron and/or cobalt, and/or a magnetic alloycomprising nickel, iron and/or cobalt and/or a magnetic oxide comprisingnickel (Ni), iron (Fe) and/or cobalt (Co).

Preferred six-layer Fabry-Perot multilayer structures consist ofabsorber/dielectric/reflector/magnetic/dielectric/absorber multilayerstructures.

Preferred seven-layer Fabry Perot multilayer structures consist ofabsorber/dielectric/reflector/magnetic/reflector/dielectric/absorbermultilayer structures such as disclosed in U.S. Pat. No. 4,838,648.

Preferably, the reflector layers described herein are independently madefrom one or more selected from the group consisting of metals and metalalloys, preferably selected from the group consisting of reflectivemetals and reflective metal alloys, more preferably selected from thegroup consisting of aluminum (Al), silver (Ag), copper (Cu), gold (Au),platinum (Pt), tin (Sn), titanium (Ti), palladium (Pd), rhodium (Rh),niobium (Nb), chromium (Cr), nickel (Ni), and alloys thereof, even morepreferably selected from the group consisting of aluminum (Al), chromium(Cr), nickel (Ni) and alloys thereof, and still more preferably aluminum(Al). Preferably, the dielectric layers are independently made from oneor more selected from the group consisting of metal fluorides such asmagnesium fluoride (MgF₂), aluminum fluoride (AlF₃), cerium fluoride(CeF₃), lanthanum fluoride (LaF₃), sodium aluminum fluorides (e.g.Na₃AlF₆), neodymium fluoride (NdF₃), samarium fluoride (SmF₃), bariumfluoride (BaF₂), calcium fluoride (CaF₂), lithium fluoride (LiF), andmetal oxides such as silicium oxide (SiO), silicium dioxide (SiO₂),titanium oxide (TiO₂), aluminum oxide (Al₂O₃), more preferably selectedfrom the group consisting of magnesium fluoride (MgF₂) and siliciumdioxide (SiO₂) and still more preferably magnesium fluoride (MgF₂).Preferably, the absorber layers are independently made from one or moreselected from the group consisting of aluminum (A1), silver (Ag), copper(Cu), palladium (Pd), platinum (Pt), titanium (Ti), vanadium (V), iron(Fe) tin (Sn), tungsten (W), molybdenum (Mo), rhodium (Rh), Niobium(Nb), chromium (Cr), nickel (Ni), metal oxides thereof, metal sulfidesthereof, metal carbides thereof, and metal alloys thereof, morepreferably selected from the group consisting of chromium (Cr), nickel(Ni), metal oxides thereof, and metal alloys thereof, and still morepreferably selected from the group consisting of chromium (Cr), nickel(Ni), and metal alloys thereof. Preferably, the magnetic layer comprisesnickel (Ni), iron (Fe) and/or cobalt (Co); and/or a magnetic alloycomprising nickel (Ni), iron (Fe) and/or cobalt (Co); and/or a magneticoxide comprising nickel (Ni), iron (Fe) and/or cobalt (Co). Whenmagnetic thin film interference pigment particles comprising aseven-layer Fabry-Perot structure are preferred, it is particularlypreferred that the magnetic thin film interference pigment particlescomprise a seven-layer Fabry-Perotabsorber/dielectric/reflector/magnetic/reflector/dielectric/absorbermultilayer structure consisting of a Cr/MgF₂/Al/Ni/Al/MgF₂/Cr multilayerstructure.

The magnetic thin film interference pigment particles described hereinmay be multilayer pigment particles being considered as safe for humanhealth and the environment and being based for example on five-layerFabry-Perot multilayer structures, six-layer Fabry-Perot multilayerstructures and seven-layer Fabry-Perot multilayer structures, whereinsaid pigment particles include one or more magnetic layers comprising amagnetic alloy having a substantially nickel-free composition includingabout 40 wt-% to about 90 wt-% iron, about 10 wt-% to about 50 wt-%chromium and about 0 wt-% to about 30 wt-% aluminum. Typical examples ofmultilayer pigment particles being considered as safe for human healthand the environment can be found in EP 2 402 401 A1 whose content ishereby incorporated by reference in its entirety.

Magnetic thin film interference pigment particles described herein aretypically manufactured by a conventional deposition technique of thedifferent required layers onto a web. After deposition of the desirednumber of layers, e.g. by physical vapor deposition (PVD), chemicalvapor deposition (CVD) or electrolytic deposition, the stack of layersis removed from the web, either by dissolving a release layer in asuitable solvent, or by stripping the material from the web. Theso-obtained material is then broken down to flakes which have to befurther processed by grinding, milling (such as for example jet millingprocesses) or any suitable method so as to obtain pigment particles ofthe required size. The resulting product consists of flat flakes withbroken edges, irregular shapes and different aspect ratios. Furtherinformation on the preparation of suitable magnetic thin filminterference pigment particles can be found e.g. in EP 1 710 756 A1 andEP 1 666 546 A1 whose contents are hereby incorporated by reference.

Suitable magnetic cholesteric liquid crystal pigment particlesexhibiting optically variable characteristics include without limitationmagnetic monolayered cholesteric liquid crystal pigment particles andmagnetic multilayered cholesteric liquid crystal pigment particles. Suchpigment particles are disclosed for example in WO 2006/063926 A1, U.S.Pat. Nos. 6,582,781 and 6,531,221. WO 2006/063926 A1 disclosesmonolayers and pigment particles obtained therefrom with high brillianceand colorshifting properties with additional particular properties suchas magnetizability. The disclosed monolayers and pigment particles,which are obtained therefrom by comminuting said monolayers, include athree-dimensionally crosslinked cholesteric liquid crystal mixture andmagnetic nanoparticles. U.S. Pat. Nos. 6,582,781 and 6,410,130 discloseplatelet-shaped cholesteric multilayer pigment particles which comprisethe sequence A¹/B/A², wherein A¹ and A² may be identical or differentand each comprises at least one cholesteric layer, and B is aninterlayer absorbing all or some of the light transmitted by the layersA¹ and A² and imparting magnetic properties to said interlayer. U.S.Pat. No. 6,531,221 discloses platelet-shaped cholesteric multilayerpigment particles which comprise the sequence A/B and optionally C,wherein A and C are absorbing layers comprising pigment particlesimparting magnetic properties, and B is a cholesteric layer.

Suitable interference coated pigments comprising one or more magneticmaterials include without limitation structures consisting of asubstrate selected from the group consisting of a core coated with oneor more layers, wherein at least one of the core or the one or morelayers have magnetic properties. For example, suitable interferencecoated pigments comprise a core made of a magnetic material such asthose described hereabove, said core being coated with one or morelayers made of one or more metal oxides, or they have a structureconsisting of a core made of synthetic or natural micas, layeredsilicates (e.g. talc, kaolin and sericite), glasses (e.g.borosilicates), silicium dioxides (SiO₂), aluminum oxides (Al₂O₃),titanium oxides (TiO₂), graphites and mixtures of two or more thereof.Furthermore, one or more additional layers such as coloring layers maybe present.

The magnetic or magnetizable pigment particles described herein may besurface treated so as to protect them against any deterioration that mayoccur in the coating composition and coating layer and/or to facilitatetheir incorporation in said coating composition and coating layer;typically corrosion inhibitor materials and/or wetting agents may beused.

Further, subsequently to the application of the coating compositiondescribed herein on the substrate surface described herein so as to forma coating layer (step a)), the substrate carrying the coating layer isarranged on top of the first magnetic-field-generating device (x30)being mounted on the transferring device (TD) described herein,preferably on the rotating magnetic cylinder (RMC) described herein. Thesubstrate (x10) carrying the coating layer (x20) may be directlyarranged on top of the first magnetic-field-generating device (x30),i.e. the substrate is in direct contact with the firstmagnetic-field-generating device (x30) or a gap may be present betweenthe substrate (x10) and the first magnetic-field-generating device(x30).

According to one embodiment and as shown in FIG. 4A-C, the substrate(x10) carrying the coating layer (x20) is arranged on top of the firstmagnetic-field-generating device (x30) with a gap between the substrate(x10) and the first magnetic-field-generating device (x30), wherein saidgap may be obtained by using one or more holders, one or more plates orone or more spacers (x31). The holder, the plate or the one or morespacers (x31) is/are independently preferably made from one or morenon-magnetic materials selected from the group consisting of lowconducting materials, non-conducting materials and mixtures thereof,such as for example engineering plastics and polymers, titanium,titanium alloys and austenitic steels (i.e. non-magnetic steels).Engineering plastics and polymers include without limitationpolyaryletherketones (PAEK) and its derivatives polyetheretherketones(PEEK), poletherketoneketones (PEKK), polyetheretherketoneketones(PEEKK) and polyetherketoneetherketoneketone (PEKEKK); polyacetals,polyamides, polyesters, polyethers, copolyetheresters, polyimides,polyetherimides, high-density polyethylene (HDPE), ultra-high molecularweight polyethylene (UHMWPE), polybutylene terephthalate (PBT),polypropylene, acrylonitrile butadiene styrene (ABS) copolymer,fluorinated and perfluorinated polyethylenes, polystyrenes,polycarbonates, polyphenylenesulfide (PPS) and liquid crystal polymers.Preferred materials are PEEK (polyetheretherketone), POM(polyoxymethylene), PTFE (polytetrafluoroethylene), Nylon® (polyamide)and PPS. Preferably, the holder, the plate or the one or more spacers(x31) is/are independently made of one more titanium-based materialssince said materials have the advantage of excellent mechanicalstability and low electric conductivity. The holder, the plate or one ormore spacers (x31) may also be made of aluminum or aluminum alloys whichhave the advantage of being easily worked.

While the substrate (x10) carrying the coating layer (x20) is on top ofthe first magnetic-field-generating device (x30), said coating layer(x20) is exposed to the magnetic field of the static secondmagnetic-field-generating device (x40).

The process described herein comprises a step of hardening the coatinglayer (x20) in a first state to a second state so as to fix/freeze theplatelet-shaped magnetic or magnetizable pigment particles in theiradopted positions and orientations. The hardening step is carried out byusing a hardening unit (x50). The coating composition described hereinmust thus noteworthy have a first state, i.e. a liquid or pasty state,wherein the coating composition is not yet hardened and wet or softenough, so that the platelet-shaped magnetic or magnetizable pigmentparticles dispersed in the coating composition are freely movable,rotatable and orientable upon exposure to a magnetic field, and a secondhardened (e.g. solid or solid-like) state, wherein the platelet-shapedmagnetic or magnetizable pigment particles are fixed or frozen in theirrespective positions and orientations.

Such a first and second state is preferably provided by using a certaintype of coating composition. For example, the components of the coatingcomposition other than the platelet-shaped magnetic or magnetizablepigment particles may take the form of an ink or coating compositionsuch as those which are used in security applications, e.g. for banknoteprinting. The aforementioned first and second states can be provided byusing a material that shows an increase in viscosity in reaction to astimulus such as for example a temperature change or an exposure to anelectromagnetic radiation. That is, when the fluid binder material ishardened or solidified, said binder material converts into the secondstate, i.e. a hardened or solid state, where the platelet-shapedmagnetic or magnetizable pigment particles are fixed in their currentpositions and orientations and can no longer move nor rotate within thebinder material. As known to those skilled in the art, ingredientscomprised in an ink or coating composition to be applied onto a surfacesuch as a substrate and the physical properties of said ink or coatingcomposition must fulfill the requirements of the process used totransfer the ink or coating composition to the substrate surface.Consequently, the binder material comprised in the coating compositiondescribed herein is typically chosen among those known in the art anddepends on the coating or printing process used to apply the ink orcoating composition and the chosen hardening process.

The hardening step generally may be any step that increases theviscosity of the coating composition such that a substantially solidmaterial adhering to the substrate is formed. The hardening step mayinvolve a physical process based on the evaporation of a volatilecomponent, such as a solvent, and/or water evaporation (i.e. physicaldrying). Herein, hot air, infrared or a combination of hot air andinfrared may be used. Alternatively, the hardening process may include achemical reaction, such as a curing, polymerizing or cross-linking ofthe binder and optional initiator compounds and/or optionalcross-linking compounds comprised in the coating composition. Such achemical reaction may be initiated by heat or IR irradiation as outlinedabove for the physical hardening processes, but may preferably includethe initiation of a chemical reaction by a radiation mechanism includingwithout limitation Ultraviolet-Visible light radiation curing (hereafterreferred as UV-Vis curing) and electronic beam radiation curing (E-beamcuring); oxypolymerization (oxidative reticulation, typically induced bya joint action of oxygen and one or more catalysts preferably selectedfrom the group consisting of cobalt-containing catalysts,vanadium-containing catalysts, zirconium-containing catalysts,bismuth-containing catalysts and manganese-containing catalysts);cross-linking reactions or any combination thereof.

The hardening step described herein (step c)) can be of purely physicalnature, e.g. in cases where the coating composition comprises apolymeric binder material and a solvent and is applied at hightemperatures. Then, the platelet-shaped magnetic or magnetizable pigmentparticles are oriented at high temperature by the application of amagnetic field, and the solvent is evaporated, followed by cooling ofthe coating composition. Thereby the coating composition is hardened andthe orientation of the pigment particles is fixed.

Alternatively and preferably, the hardening of the coating compositioninvolves a chemical reaction, for instance by curing, which is notreversed by a simple temperature increase (e.g. up to 80° C.) that mayoccur during a typical use of a security document. The term “curing” or“curable” refers to processes including the chemical reaction,crosslinking or polymerization of at least one component in the appliedcoating composition in such a manner that it turns into a polymericmaterial having a greater molecular weight than the starting substances.Preferably, the curing causes the formation of a stablethree-dimensional polymeric network. Such a curing is generally inducedby applying an external stimulus to the coating composition. Preferably,the coating composition is selected from the group consisting ofradiation curable compositions, thermally drying compositions,oxidatively drying compositions, and combinations thereof.

Radiation curing is particularly preferred, and UV-Vis light radiationcuring is even more preferred, since these technologies advantageouslylead to very fast curing processes and hence drastically decrease thepreparation time of any article comprising the OEL described herein.Moreover, radiation curing has the advantage of producing an almostinstantaneous increase in viscosity of the coating composition afterexposure to the curing radiation, thus minimizing any further movementof the particles. In consequence, any loss of orientation after themagnetic orientation step can essentially be avoided. Particularlypreferred is radiation-curing by photo-polymerization, under theinfluence of actinic light having a wavelength component in the UV orblue part of the electromagnetic spectrum (typically 200 nm to 650 nm;more preferably 200 nm to 420 nm). Equipment for UV-visible-curing maycomprise a high-power light-emitting-diode (LED) lamp, or an arcdischarge lamp, such as a medium-pressure mercury arc (MPMA) or ametal-vapor arc lamp, as the source of the actinic radiation.Accordingly, particularly preferred are coating compositions selectedfrom the group consisting of radiation curable compositions. Radiationcuring, in particular UV-Vis curing, advantageously leads to aninstantaneous increase in viscosity of the coating composition afterexposure to the irradiation, thus preventing any further movement of thepigment particles and in consequence any loss of information after themagnetic orientation step. Preferably, the hardening step (step c)) iscarried out by irradiation with UV-visible light (i.e. UV-Vis lightradiation curing) or by E-beam (i.e. E-beam radiation curing), morepreferably by irradiation with UV-Vis light.

Therefore, suitable coating compositions for the present inventioninclude radiation curable compositions that may be cured by UV-visiblelight radiation (hereafter referred as UV-Vis-curable) or by E-beamradiation (hereafter referred as EB). According to one particularlypreferred embodiment of the present invention, the coating compositiondescribed herein is a UV-Vis-curable coating composition. UV-Vis curingadvantageously allows very fast curing processes and hence drasticallydecreases the preparation time of the OEL described herein, documentsand articles and documents comprising said OEL.

Preferably, the UV-Vis-curable coating composition comprises one or morecompounds selected from the group consisting of radically curablecompounds and cationically curable compounds. The UV-Vis-curable coatingcomposition described herein may be a hybrid system and comprise amixture of one or more cationically curable compounds and one or moreradically curable compounds. Cationically curable compounds are cured bycationic mechanisms typically including the activation by radiation ofone or more photoinitiators which liberate cationic species, such asacids, which in turn initiate the curing so as to react and/orcross-link the monomers and/or oligomers to thereby harden the coatingcomposition. Radically curable compounds are cured by free radicalmechanisms typically including the activation by radiation of one ormore photoinitiators, thereby generating radicals which in turn initiatethe polymerization so as to harden the coating composition. Depending onthe monomers, oligomers or prepolymers used to prepare the bindercomprised in the UV-Vis-curable coating compositions described herein,different photoinitiators might be used. Suitable examples of freeradical photoinitiators are known to those skilled in the art andinclude without limitation acetophenones, benzophenones, benzyldimethylketals, alpha-aminoketones, alpha-hydroxyketones, phosphine oxides andphosphine oxide derivatives, as well as mixtures of two or more thereof.Suitable examples of cationic photoinitiators are known to those skilledin the art and include without limitation onium salts such as organiciodonium salts (e.g. diaryl iodoinium salts), oxonium (e.g.triaryloxonium salts) and sulfonium salts (e.g. triarylsulphoniumsalts), as well as mixtures of two or more thereof. Other examples ofuseful photoinitiators can be found in standard textbooks. It may alsobe advantageous to include a sensitizer in conjunction with the one ormore photoinitiators in order to achieve efficient curing. Typicalexamples of suitable photosensitizers include without limitationisopropyl-thioxanthone (ITX), 1-chloro-2-propoxy-thioxanthone (CPTX),2-chloro-thioxanthone (CTX) and 2,4-diethyl-thioxanthone (DETX) andmixtures of two or more thereof. The one or more photoinitiatorscomprised in the UV-Vis-curable coating compositions are preferablypresent in a total amount from about 0.1 wt-% to about 20 wt-%, morepreferably about 1 wt-% to about 15 wt-%, the weight percents beingbased on the total weight of the UV-Vis-curable coating compositions.

Alternatively, a polymeric thermoplastic binder material or a thermosetmay be employed. Unlike thermosets, thermoplastic resins can berepeatedly melted and solidified by heating and cooling withoutincurring any important changes in properties. Typical examples ofthermoplastic resin or polymer include without limitation polyamides,polyesters, polyacetals, polyolefins, styrenic polymers, polycarbonates,polyarylates, polyimides, polyether ether ketones (PEEK),polyetherketeoneketones (PEKK), polyphenylene based resins (e.g.polyphenylenethers, polyphenylene oxides, polyphenylene sulfides),polysulphones and mixtures of two or more thereof.

The process for producing the OEL described herein comprises partiallysimultaneously with step b) or subsequently to step b), preferablypartially simultaneously, a step of hardening (step c)) the coatingcomposition. The step of hardening the coating composition allows theplatelet-shaped magnetic or magnetizable pigment particles to be fixedin their adopted positions and orientations in a desired pattern to formthe OEL, thereby transforming the coating composition to the secondstate described herein. However, the time from the end of step b) to thebeginning of step c) is preferably relatively short in order to avoidany de-orientation and loss of information. Typically, the time betweenthe end of step b) and the beginning of step c) is less than 1 minute,preferably less than 20 seconds, further preferably less than 5 seconds.It is particularly preferable that there is essentially no time gapbetween the end of the orientation step b) and the beginning of thecuring step c), i.e. that step c) follows immediately after step b) oralready starts while step b) is still in progress (partiallysimultaneously). By “partially simultaneously”, it is meant that bothsteps are partly performed simultaneously, i.e. the times of performingeach of the steps partially overlap. In the context described herein,when hardening is performed partially simultaneously with the step b),it must be understood that hardening becomes effective after theorientation process has started so that the platelet-shaped magnetic ormagnetizable pigment particles orient before the complete or partialhardening of the OEL, in particular when the resultant magnetic field(H3) formed by the first and second magnetic field vector components(i.e. resulting from the vector addition of H1 and H2) described hereinis greater than zero, preferably greater than 50 mT. As mentionedherein, the hardening step (step c)) may be performed by using differentmeans or processes depending on the binder material comprised in thecoating composition that also comprises the platelet-shaped magnetic ormagnetizable pigment particles.

The coating composition described herein may further comprise one ormore coloring components selected from the group consisting of organicpigment particles, inorganic pigment particles, and organic dyes, and/orone or more additives. The latter include without limitation compoundsand materials that are used for adjusting physical, rheological andchemical parameters of the coating composition such as the viscosity(e.g. solvents, thickeners and surfactants), the consistency (e.g.anti-settling agents, fillers and plasticizers), the foaming properties(e.g. antifoaming agents), the lubricating properties (waxes, oils), UVstability (photostabilizers), the adhesion properties, the antistaticproperties, the storage stability (polymerization inhibitors) etc.Additives described herein may be present in the coating composition inamounts and in forms known in the art, including so-callednano-materials where at least one of the dimensions of the additive isin the range of 1 to 1000 nm.

The coating composition described herein may further comprise one ormore additives including without limitation compounds and materialswhich are used for adjusting physical, rheological and chemicalparameters of the composition such as the viscosity (e.g. solvents andsurfactants), the consistency (e.g. anti-settling agents, fillers andplasticizers), the foaming properties (e.g. antifoaming agents), thelubricating properties (waxes), UV reactivity and stability(photosensitizers and photostabilizers) and adhesion properties, etc.Additives described herein may be present in the coating compositionsdescribed herein in amounts and in forms known in the art, including inthe form of so-called nano-materials where at least one of thedimensions of the particles is in the range of 1 to 1000 nm.

The coating composition described herein may further comprise one ormore marker substances or taggants and/or one or more machine readablematerials selected from the group consisting of magnetic materials(different from the magnetic or magnetizable pigment particles describedherein), luminescent materials, electrically conductive materials andinfrared-absorbing materials. As used herein, the term “machine readablematerial” refers to a material which exhibits at least one distinctiveproperty which is detectable by a device or a machine, and which can becomprised in a coating so as to confer a way to authenticate saidcoating or article comprising said coating by the use of a particularequipment for its detection and/or authentication.

The coating compositions described herein may be prepared by dispersingor mixing the magnetic or magnetizable pigment particles describedherein and the one or more additives when present in the presence of thebinder material described herein, thus forming liquid compositions. Whenpresent, the one or more photoinitiators may be added to the compositioneither during the dispersing or mixing step of all other ingredients ormay be added at a later stage, i.e. after the formation of the liquidcoating composition.

While the substrate (x10) carrying the coating layer (x20) isconcomitantly moving with the first magnetic-field-generating device(x30), the process described herein comprises a step of moving them inthe vicinity of the static second magnetic-field-generating device (x40)described herein, wherein the substrate (x10) carrying the coating layer(x20) is arranged on top of the first magnetic-field-generating device(x30). As shown in FIGS. 2 and 3 , the first magnetic-field-generatingdevice (x30) provides a first magnetic field vector component which istime-independent in the reference frame of the coating layer, preferablytime-independent within a plane which is fixed in the reference frame ofthe coating layer (x20).

The substrate (x10) carrying the coating layer (x20) described hereinand the first magnetic-field-generating device (x30) synchronously andconcomitantly move in the vicinity of the static (i.e. not moving withthe transferring device (TD)), second magnetic-field-generating device(x40) (i.e. through the magnetic field of the static, i.e. not movingwith the transferring device (TD) described herein, secondmagnetic-field-generating device (x40)) providing a second magneticfield vector component which is time-dependent in the reference frame ofthe coating layer (x20), preferably time-dependent within a plane whichis fixed in the reference frame of the coating layer (x20), since thecoating layer (x20) is moving in the vicinity of said static secondmagnetic-field-generating device (x40). The platelet-shaped magnetic ormagnetizable pigment particles are thereby subjected/exposed to aresultant magnetic field formed by the first and second magnetic fieldvector components, said resultant magnetic field being time-dependent(time-varying) in direction or time-dependent (time-varying) indirection and intensity (see FIG. 3 ), thus bi-axially orienting atleast a part of said platelet-shaped magnetic or magnetizable pigmentparticles while the coating composition is still in a wet (i.e. not yethardened) state.

As shown in FIG. 3 , the first magnetic field vector component (H1) ofthe first magnetic field generating device (330) is constant over thetime in the reference frame of the coating layer and is moving (asillustrated by the series of arrows in FIG. 3 ) concomitantly andsynchronously with the substrate (x10) carrying the coating layer (x20)in the reference frame of second magnetic field generating device. Thesecond magnetic field vector component (H2) of the second magnetic fieldgenerating device (340) is substantially non-parallel to the firstmagnetic field vector component (H1), preferably substantiallyperpendicular to the first magnetic field vector component (H1) of theof first magnetic field generating device (330). The second magneticfield vector component (H2) of the second magnetic field generatingdevice (340) varies in intensity (alternatively varies in intensity anddirection) over the space, the maximum intensity (H2_(max)) being in thecenter of the two dipole bar magnets depicted in FIG. 2 . (241 a and 241b, FIG. 2 ). Thus a substrate (x10) carrying a coating layer (x20)moving in the vicinity of the second magnetic field generating device(x40) will be subjected to a timely variable (H2) intensity as a resultof the movement of said substrate. When the substrate (x10) carrying thecoating layer (x20) and the first magnetic field generating device (330)concomitantly move in the vicinity of the second magnetic fieldgenerating device (340), the platelet-shaped magnetic or magnetizablepigment particles comprised in the coating layer (x20) are subjected tothe inhomogeneous resultant magnetic field (H3) formed by the first andsecond magnetic field vector components, i.e. resulting from the vectoraddition of H1 and H2, i.e. they are subjected to a time-dependentmagnetic field which varies at least in direction or varies in directionand intensity (see FIG. 3 ) in the reference frame of the coating layer,preferably time-dependent within a plane which is fixed in the referenceframe of the coating layer thus bi-axially orienting the platelet-shapedmagnetic or magnetizable pigment particles of said coating layer (x20).

A large variety of optical effect layers (OELs) for decorative andsecurity applications may be produced with the process described herein.Magnetic-field-generating devices known in the art that allow themono-axial orientation the platelet-shaped magnetic or magnetizablepigment particles may be used as first magnetic-field-generating devices(x30) including for example dipole magnets, quadrupolar magnets andcombinations thereof. The substrate (x10) carrying the coating layer(x20) described herein concomitantly move with the firstmagnetic-field-generating device (x30) being mounted on the transferringdevice (TD) described herein, preferably on the rotating magneticcylinder (RMC) described herein, in the vicinity of the static secondmagnetic-field-generating device (x40) and thus through the magneticfield of said second magnetic-field-generating device (x40), whereinsaid first magnetic-field-generating devices (x30) is not a spinningmagnet by itself. Typical examples of suitable firstmagnetic-field-generating devices (x30) include the devices describedherein.

OEL known as flip-flop effects (also referred in the art as switchingeffect) may be produced. Flip-flop effects include a first printedportion and a second printed portion separated by a transition, whereinpigment particles are aligned parallel to a first plane in the firstportion and flakes in the second portion are aligned parallel to asecond plane. Methods and magnets for producing flip-flop effects aredisclosed for example in U.S. Pat. No. 7,517,578 and EP 1 819 525 B1.

Optical effects known as rolling-bar effects as disclosed in US U.S.Pat. No. 7,517,578 may also be produced. A “rolling bar” effect is basedon pigment particles orientation imitating a curved surface across thecoating. The observer sees a specular reflection zone which moves awayor towards the observer as the image is tilted. The pigment particlesare aligned in a curving fashion, either following a convex curvature(also referred in the art as negative curved orientation) or a concavecurvature (also referred in the art as positive curved orientation).Methods and magnets for producing rolling-bar effects are disclosed forexample in EP 2 263 806 A1, EP 1 674 282 B1, EP 2 263 807 A1, WO2004/007095 A2, WO 2012/104098 A1, and WO 2014/198905 A2.

Optical effects known as Venetian-blind effects may also be produced.Venetian-blind effects include pigment particles being oriented suchthat, along a specific direction of observation, they give visibility toan underlying substrate surface, such that indicia or other featurespresent on or in the substrate surface become apparent to the observerwhile they impede the visibility along another direction of observation.Methods for producing Venetian-blind effects are disclosed for examplein U.S. Pat. No. 8,025,952 and EP 1 819 525 B1.

Optical effects known as moving-ring effects may also be produced.Moving-ring effects consists of optically illusive images of objectssuch as funnels, cones, bowls, circles, ellipses, and hemispheres thatappear to move in any x-y direction depending upon the angle of tilt ofsaid optical effect layer. Methods and magnets for producing moving-ringeffects are disclosed for example in EP 1 710 756 A1, U.S. Pat. No.8,343,615, EP 2 306 222 A1, EP 2 325 677 A2, WO 2011/092502 A2 and U.S.Pat. No. 9,257,059.

Optical effects providing an optical impression of a pattern of movingbright and dark areas upon tilting said effect may also be produced. Amethod and magnets for producing these optical effects are disclosed forexample in WO 2013/167425 A1.

Optical effects providing an optical impression of a loop-shaped bodyhaving a size that varies upon tilting said effect may also be produced.Methods and magnets for producing these optical effects are disclosedfor example in the co-pending Applications EP 15189955.6, EP15193837.0and EP16157815.8.

Optical effects providing an optical impression of one or moreloop-shaped bodies having a shape that varies upon tilting the opticaleffect layer may also be produced. A method and magnets for producingthese optical effects are disclosed for example in the co-pendingApplication EP16190044.4.

The first magnetic-field-generating device (x30) described herein maycomprise a magnetic plate carrying one or more reliefs, engravings orcut-outs. WO 2005/002866 A1 and WO 2008/046702 A1 are examples for suchengraved magnetic plates.

Contrary to a mono-axial orientation wherein the platelet-shapedmagnetic or magnetizable pigment particles are orientated in such a waythat only their main axis is constrained by the magnetic field vectorcomponent, carrying out a bi-axial orientation means that theplatelet-shaped magnetic or magnetizable pigment particles are made toorient in such a way that both their two main axes X and Y areconstrained. Such biaxial orientation is achieved, according to theinvention, by exposing/subjecting and moving the substrate (x10)carrying the coating layer (x20) with the firstmagnetic-field-generating device (x30) described herein to and in thevicinity of the static second magnetic-field generating device (x40)(i.e. through the magnetic field of the static second magnetic-fieldgenerating device (x40)). Accordingly, said second magnetic-fieldgenerating device (x40) must be configured in such a way that, along thepath of motion followed by individual platelet-shaped magnetic ormagnetizable pigment particles of the coating layer, the second magneticfield vector component change at least in direction or change indirection and intensity in the reference frame of the coating layer(x20), preferably within a plane which is fixed in the reference frameof the coating layer (x20). Bi-axial orientation aligns the planes ofthe platelet-shaped magnetic or magnetizable pigment particles so thatsaid planes are oriented to be locally substantially parallel to eachother.

Bi-axial orientation of the platelet-shaped magnetic or magnetizablepigment particles may be carried out by concomitantly moving thesubstrate (x10) carrying the coating layer (x20) with the firstmagnetic-field-generating device (x30) mounted on the transferringdevice (TD) described herein, preferably on the rotating magneticcylinder (RMC) described herein, at an appropriate speed in the vicinityof a static second magnetic-field-generating device (x40) such as thosedescribed in EP 2 157 141 A1. Such devices provide a magnetic field thatchanges its direction while the platelet-shaped magnetic or magnetizablepigment particles move in the vicinity of said devices, forcing theplatelet-shaped magnetic or magnetizable pigment particles to rapidlyoscillate until both main axes, X-axis and Y-axis, stabilize, i.e. theplatelet-shaped magnetic or magnetizable pigment particles oscillateuntil they reach a stable sheet-like formation with their respective Xand Y axes planarized in said two dimensions. As shown in FIG. 5 of EP 2157 141, the magnetic-field-generating device described herein comprisesa linear arrangement of at least three magnets that are positioned in astaggered fashion or in zigzag formation, each of said three magnetshaving its magnetic axis substantially perpendicular to the substrate(x10) surface and said at least three magnets at the same side of afeedpath have the same at the same side of a feedpath have the samepolarity, which is opposed to the polarity of the magnet(s) on theopposing side of the feedpath in a staggered fashion (as shown in theFIG. 5 , said at least three magnets at the same side of a feedpath havethe same polarity being on opposite sides of a feedpath where magnets atthe same side of the feedpath have the same polarity, which is opposedto the polarity of the magnet(s) on the opposing side of the feedpath ina staggered fashion). The arrangement of the at least three magnetsprovides a predetermined change of the field direction asplatelet-shaped magnetic or magnetizable pigment particles in a coatingcomposition move past the magnets (direction of movement: arrow).According to one embodiment, the second magnetic-field-generating device(x40) comprises a) a first magnet and a third magnet on a first side ofa feedpath and b) a second magnet between the first and third magnets ona second opposite side of the feedpath, wherein the first and thirdmagnets have a same polarity, wherein the second magnet has acomplementary polarity to the first and third magnets and wherein eachof said three magnets has its magnetic axis substantially perpendicularto the substrate (x10) surface. According to another embodiment, thesecond magnetic-field-generating device (x40) further comprises a fourthmagnet on the same side of the feedpath as the second magnet, having thepolarity of the second magnet and complementary to the polarity of thethird magnet, wherein the second magnet has a complementary polarity tothe first and third magnets and wherein each of said four magnets hasits magnetic axis substantially perpendicular to the substrate (x10)surface. As described in EP 2 157 141 A1, the magnetic-field-generatingdevice can be either underneath the layer comprising the platelet-shapedmagnetic or magnetizable pigment particles, or above and underneath.

Carrying out a bi-axial orientation of the platelet-shaped magnetic ormagnetizable pigment particles may be carried out by moving thesubstrate (x10) carrying the coating layer (x20) with the firstmagnetic-field-generating device (x30) mounted on the transferringdevice (TD) described herein, preferably on the rotating magneticcylinder (RMC) described herein, at an appropriate speed in the vicinityof a static second magnetic-field-generating (x40) device being a linearpermanent magnet Halbach array or through an arrangement of two or moreHalbach arrays disposed in an appropriate arrangement. Linear permanentHalbach arrays consist of assemblies comprising a plurality of magnetswith different magnetization directions. Detailed description of Halbachpermanent magnets was given by Z. Q. Zhu et D. Howe (Halbach permanentmagnet machines and applications: a review, IEE. Proc. Electric PowerAppl., 2001, 148, p. 299-308). The magnetic field produced by such alinear permanent magnet Halbach array has the properties that it isconcentrated on one side while being weakened almost to zero on theother side. Typically, linear permanent magnet Halbach arrays compriseone or more non-magnetic blocks made for example of wood or plastic, inparticular plastics known to exhibit good self-lubricating propertiesand wear resistance such as polyacetal (also called polyoxymethylene,POM) resins, and magnets made of high-coercivity magnetic materials suchas Neodymium-Iron-Boron (NdFeB).

Carrying out a bi-axial orientation of the platelet-shaped magnetic ormagnetizable pigment particles may be carried out by moving thesubstrate (x10) carrying the coating layer (x20) with the firstmagnetic-field-generating device (x30) mounted on the transferringdevice (TD) described herein, preferably on the rotating magneticcylinder (RMC) described herein, at an appropriate speed in the vicinityof a static second magnetic-field-generating device (x40) such as thosedescribed in EP 1 519 794 B1. Suitable devices include permanent magnetsbeing disposed on each side of the substrate (x10) carrying the coatinglayer (x20), above it, such that the magnetic field lines aresubstantially parallel to the substrate (x10) surface. According to oneembodiment, the second magnetic-field-generating device (x40) comprisesone or more pairs of two bar dipole magnets, wherein each of said twobar dipole magnets has its magnetic axis substantially parallel to thesubstrate (x10) surface and wherein the two bar dipole magnets have anopposite magnetic direction. According to another embodiment and asdepicted in FIG. 4A-B, the second magnetic-field-generating device (x40)comprises one or more pairs of two bar dipole magnets (x41 a, x41 b),wherein each of said two bar dipole magnets has its magnetic axissubstantially perpendicular to the substrate (x10) surface and whereinthe two bar dipole magnets have an opposite magnetic direction.According to another embodiment, instead of comprising one or more pairsof two bar dipole magnets, wherein each of said two bar dipole magnetshas its magnetic axis substantially perpendicular to the substrate (x10)surface and wherein the two bar dipole magnets have an opposite magneticdirection, the second magnetic-field-generating device (x40) comprises aU-shaped magnet (also referred in the art as horseshoe magnet) havingboth a North and a South pole located in the same plane at the open endof the magnet. The U-shaped magnet may be a single piece or may be builtup from two separate pieces, wherein said two separate pieces may be indirect contact or may be spaced apart and connected together with anon-magnetic base.

The second magnetic-field-generating device (x40) may be comprised inone or more holders (x42). The one or more holders (x42) describedherein are preferably made from the one or more non-magnetic materialsdescribed herein for the one or more holders, the one or more plates orthe one or more spacers (x31) described herein.

As described hereabove, the so-oriented platelet-shaped magnetic ormagnetizable pigment particles are fixed/frozen in their orientation andposition (i.e. after hardening) so as to form an optical effect layer(OEL). As shown in FIG. 1A, the hardening step described herein (stepc)) is preferably carried out with a hardening unit (x50) while thesubstrate (x10) carrying the coating layer (x20) described herein isstill on top of the first magnetic-field-generating device (x30) andwhile the substrate (x10) carrying the coating layer (x20) describedherein is not moving in the vicinity of the static secondmagnetic-field-generating device (x40) any more, i.e. the hardening stepdescribed herein is carried out partially simultaneously with the stepb), when the resultant magnetic field (H3) formed by the first andsecond magnetic field vector components (i.e. resulting from the vectoraddition of H1 and H2) described herein is greater than zero, preferablygreater than 50 mT.

FIG. 4A-C schematically depict an embodiment of a process for theorientation of platelet-shaped magnetic or magnetizable pigmentparticles comprised in a coating layer (x20) on a substrate (x10) usinga transferring device (TD) being a linear magnetic transferring device(LMTD) according to the present invention. Instead of mounting the firstmagnetic-field-generating device (x30) to a rotating magnetic orientingcylinder (RMC), said first magnetic-field-generating device (x30) ismovable (see grey arrow) for example with the help of a rail (x33) inthe vicinity of the static second magnetic field generating device(x40). As shown in FIG. 4A-C, the process described herein uses amovable first magnetic field generating device (430) and a static secondmagnetic field generating device (440) such as described herein.

In an embodiment shown in FIG. 4A-C, the first magnetic field generatingdevice (430) consists of a bar dipole magnet having its South-Northmagnetic axis substantially parallel to the substrate (410) surface,having its North pole pointing towards the second magnetic fieldgenerating device (440) and being disposed in a non-magnetic holder(431). The non-magnetic holder (431) comprising the first magnetic fieldgenerating device (430) is arranged on top of a supporting block (432)and a rail (433) so as to be moveable.

In an embodiment shown in FIG. 4A-C, the second magnetic fieldgenerating device (440) consists of two bar dipole magnets (441 a and441 b), wherein said two bar dipole magnets (441 a and 441 b) areindependently inserted in non-magnetic holders (442 a and 442 b) fixedto a non-magnetic frame (443), wherein said two bar dipole magnets (441a and 441 b) have their South-North magnetic field direction opposite toeach other (one bar dipole magnet (441 a) have its South pole facing thesubstrate (410) surface and the other (441 b) having its North polefacing the substrate (410) surface), wherein each of said two bar dipolemagnets (441 a and 441 b) has its South-North magnetic axisperpendicular to the substrate (410) surface (i.e. its South-Northmagnetic axis substantially perpendicular to South-North magnetic axisof the first magnetic field generating device (430) surface) and whereinsaid two bar dipole magnets (441 a and 441 b) are spaced apart by adistance A1.

Preferably, the surface of the substrate (410) carrying the coatinglayer (420) is flush with the bottom surface of the two bar dipolemagnets (441 a and 441 b). Preferably, the center of the coating layer(420) is placed on the center of the first magnetic field generatingdevice (430) and is placed at an equal distance between the two bardipole magnets (441 a and 441 b) of the second magnetic field generatingdevice (440), i.e. at a distance ½ A1 from each bar dipole magnets (441a and 441 b).

As shown in FIG. 4A, the hardening step described herein is preferablycarried out while the substrate (410) carrying the coating composition(420) herein is still on top of the first magnetic-field-generatingdevice (430) and while the substrate (410) and the firstmagnetic-field-generating device (430) have moved at a distance (X) awayfrom the static second magnetic field generating device (440) in thedirection of the movement.

The present invention further provides printing apparatuses and the usesthereof for producing the optical effect layers (OELs) described herein.The printing apparatuses described herein comprises the transferringdevice (TD) described herein, preferably the rotating magnetic cylinder(RMC) described herein, and at least one of the secondmagnetic-field-generating devices (x40) described herein, wherein thetransferring device (TD) described herein, preferably the rotatingmagnetic cylinder (RMC) described herein, comprises at least one of thefirst magnetic-field-generating devices (x30) described herein, whereinsaid at least one of the first magnetic-field-generating devices (x30)described herein is mounted on said transferring device (TD) describedherein. Preferably, the printing apparatuses described herein comprisesthe rotating magnetic cylinder (RMC) described herein and at least oneof the second magnetic-field-generating devices (x40) described herein,wherein the rotating magnetic cylinder (RMC) described herein comprisesat least one of the first magnetic-field-generating devices (x30)described herein, wherein said at least one of the firstmagnetic-field-generating devices (x30) described herein is preferablymounted on circumferential grooves or transverse grooves of the rotatingmagnetic cylinder (RMC). In an embodiment, the rotating magneticcylinder (RMC) is part of a rotary, sheet-fed or web-fed industrialprinting press that operates at high printing speed in a continuous way.

The transferring device (TD), preferably the rotating magnetic cylinder(RMC), comprising at least one of the first magnetic-field-generatingdevices (x30) mounted thereon as well as the at least one of the secondmagnetic-field-generating devices (x40) described herein are meant to beused in, or in conjunction with, or being part of a printing or coatingequipment. In an embodiment, the transferring device (TD) is a rotatingmagnetic cylinder (RMC) such as those described herein, wherein saidrotating magnetic cylinder (RMC) is preferably part of a rotary,sheet-fed or web-fed industrial printing press that operates at highprinting speed in a continuous way.

The printing apparatuses comprising the transferring device (TD)described herein, preferably the rotating magnetic cylinder (RMC)described herein, comprising at least one of the firstmagnetic-field-generating devices (x30) described herein as well as theat least one of the second magnetic-field-generating devices (x40)described herein may include a substrate feeder for feeding a substratesuch as those described herein having thereon a layer of platelet-shapedmagnetic or magnetizable pigment particles described herein, so that thefirst magnetic-field-generating device (x30) and the second firstmagnetic-field-generating device (x40) generate a resultant magneticfield that acts on the pigment particles to orient them to form anoptical effect layer (OEL). In an embodiment of the printing apparatusescomprising the transferring device (TD) described herein, preferably therotating magnetic cylinder (RMC) described herein, the substrate is fedby the substrate feeder under the form of sheets or a web.

The printing apparatuses comprising the transferring device (TD)described herein, preferably the rotating magnetic cylinder (RMC)described herein, comprising at least one of the firstmagnetic-field-generating devices (x30) described herein as well as theat least one of the second magnetic-field-generating devices (x40)described herein may include a substrate-guiding system. As used herein,a “substrate-guiding system” refers to a set-up that holds the substrate(x10) carrying the coating layer (x10) in close contact with thetransferring device (TD) described herein, preferably the rotatingmagnetic cylinder (RMC) described herein, and the firstmagnetic-field-generating devices (x30). The substrate-guiding systemmay be a gripper and/or a vacuum system. Particularly, the gripper mayserve the purpose of holding the leading edge of the substrate (x10) andallowing the (x10) to be transferred from one part of the printingmachine to the next, and the vacuum system may serve to pull the surfaceof the (x10) against the surface of the transferring device (TD)described herein, preferably the rotating magnetic cylinder (RMC)described herein, and the first magnetic-field-generating devices (x30)and maintain it firmly aligned therewith. The substrate-guiding systemmay comprise, in addition to or instead of the gripper and/or the vacuumsystem other pieces of substrate-guiding equipment including withoutlimitation a roller or a set of rollers, a brush or a set of brushes, abelt and/or a set of belts, a blade or a set of blades, or a spring or aset of springs.

The printing apparatuses comprising the transferring device (TD)described herein, preferably the rotating magnetic cylinder (RMC)described herein, comprising at least one of the firstmagnetic-field-generating devices (x30) described herein as well as theat least one of the second magnetic-field-generating devices (x40)described herein may include a coating or printing unit for applying thecoating composition comprising the platelet-shaped magnetic ormagnetizable pigment particles described herein on the substrate (x10)described herein so as to form the coating layer (x20) described herein.

The printing apparatuses comprising the transferring device (TD)described herein, preferably the rotating magnetic cylinder (RMC)described herein, comprising at least one of the firstmagnetic-field-generating devices (x30) described herein as well as theat least one of the second magnetic-field-generating devices (x40)described herein may include a hardening unit (x50), preferably a curingunit, for at least partially hardening the coating layer (x20)comprising platelet-shaped magnetic or magnetizable pigment particlesthat have been magnetically oriented by the resultant magnetic fieldformed by the first and second magnetic field vector components of thefirst and second magnetic-field-generating devices (x30 and x40)described herein, thereby fixing the orientation and position of theplatelet-shaped magnetic or magnetizable pigment particles to produce anoptical effect layer (OEL).

The present invention provides the processes described herein and theprinting apparatuses described herein to produce an optical effect layer(OEL) on the substrate (x10) described herein. The substrate (x10)described herein is preferably selected from the group consisting ofpapers or other fibrous materials (including woven and non-woven fibrousmaterials), such as cellulose, paper-containing materials, glasses,metals, ceramics, plastics and polymers, metallized plastics orpolymers, composite materials and mixtures or combinations of two ormore thereof. Typical paper, paper-like or other fibrous materials aremade from a variety of fibers including without limitation abaca,cotton, linen, wood pulp, and blends thereof. As is well known to thoseskilled in the art, cotton and cotton/linen blends are preferred forbanknotes, while wood pulp is commonly used in non-banknote securitydocuments. Typical examples of plastics and polymers include polyolefinssuch as polyethylene (PE) and polypropylene (PP) including biaxiallyoriented polypropylene (BOPP), polyamides, polyesters such aspoly(ethylene terephthalate) (PET), poly(1,4-butylene terephthalate)(PBT), poly(ethylene 2,6-naphthoate) (PEN) and polyvinylchlorides (PVC).Spunbond olefin fibers such as those sold under the trademark Tyvek® mayalso be used as substrate. Typical examples of metalized plastics orpolymers include the plastic or polymer materials described hereabovehaving a metal disposed continuously or discontinuously on theirsurface. Typical example of metals include without limitation aluminum(Al), chromium (Cr), copper (Cu), gold (Au), silver (Ag), alloys thereofand combinations of two or more of the aforementioned metals. Themetallization of the plastic or polymer materials described hereabovemay be done by an electrodeposition process, a high-vacuum coatingprocess or by a sputtering process. Typical examples of compositematerials include without limitation multilayer structures or laminatesof paper and at least one plastic or polymer material such as thosedescribed hereabove as well as plastic and/or polymer fibersincorporated in a paper-like or fibrous material such as those describedhereabove. Of course, the substrate can comprise further additives thatare known to the skilled person, such as fillers, sizing agents,whiteners, processing aids, reinforcing or wet strengthening agents,etc. When the OELs produced according to the present invention are usedfor decorative or cosmetic purposes including for example fingernaillacquers, said OEL may be produced on other type of substrates includingnails, artificial nails or other parts of an animal or human being.

Should the OEL produced according to the present invention be on asecurity document, and with the aim of further increasing the securitylevel and the resistance against counterfeiting and illegal reproductionof said security document, the substrate may comprise printed, coated,or laser-marked or laser-perforated indicia, watermarks, securitythreads, fibers, planchettes, luminescent compounds, windows, foils,decals and combinations of two or more thereof. With the same aim offurther increasing the security level and the resistance againstcounterfeiting and illegal reproduction of security documents, thesubstrate may comprise one or more marker substances or taggants and/ormachine readable substances (e.g. luminescent substances, UV/visible/IRabsorbing substances, magnetic substances and combinations thereof).

If desired, a primer layer may be applied to the substrate prior to thestep a). This may enhance the quality of the optical effect layer (OEL)described herein or promote adhesion. Examples of such primer layers maybe found in WO 2010/058026 A2.

With the aim of increasing the durability through soiling or chemicalresistance and cleanliness and thus the circulation lifetime of anarticle, a security document or a decorative element or objectcomprising the optical effect layer (OEL) obtained by the processdescribed herein, or with the aim of modifying their aestheticalappearance (e.g. optical gloss), one or more protective layers may beapplied on top of the optical effect layer (OEL). When present, the oneor more protective layers are typically made of protective varnishes.Protective varnishes may be radiation curable compositions, thermaldrying compositions or any combination thereof. Preferably, the one ormore protective layers are radiation curable compositions, morepreferable UV-Vis curable compositions. The protective layers aretypically applied after the formation of the optical effect layer (OEL).

The present invention further provides optical effect layers (OEL)produced by the process described herein and/or by using the printingapparatus described herein.

The optical effect layer (OEL) described herein may be provided directlyon a substrate on which it shall remain permanently (such as forbanknote applications). Alternatively, an optical effect layer (OEL) mayalso be provided on a temporary substrate for production purposes, fromwhich the OEL is subsequently removed. This may for example facilitatethe production of the optical effect layer (OEL), particularly while thebinder material is still in its fluid state. Thereafter, after hardeningthe coating composition for the production of the optical effect layer(OEL), the temporary substrate may be removed from the OEL.

Alternatively, in another embodiment an adhesive layer may be present onthe optical effect layer (OEL) or may be present on the substratecomprising OEL, said adhesive layer being on the side of the substrateopposite to the side where the OEL is provided or on the same side asthe OEL and on top of the OEL. Therefore an adhesive layer may beapplied to the optical effect layer (OEL) or to the substrate, saidadhesive layer being applied after the curing step has been completed.Such an article may be attached to all kinds of documents or otherarticles or items without printing or other processes involvingmachinery and rather high effort. Alternatively, the substrate describedherein comprising the optical effect layer (OEL) described herein may bein the form of a transfer foil, which can be applied to a document or toan article in a separate transfer step. For this purpose, the substrateis provided with a release coating, on which the optical effect layer(OEL) are produced as described herein. One or more adhesive layers maybe applied over the so produced optical effect layer (OEL).

Also described herein are substrates comprising more than one, i.e. two,three, four, etc. optical effect layers (OEL) obtained by the processdescribed herein.

Also described herein are articles, in particular security documents,decorative elements or objects, comprising the optical effect layer(OEL) produced according to the present invention. The articles, inparticular security documents, decorative elements or objects, maycomprise more than one (for example two, three, etc.) OELs producedaccording to the present invention.

As mentioned hereabove, the optical effect layer (OEL) producedaccording to the present invention may be used for decorative purposesas well as for protecting and authenticating a security document.

Typical examples of decorative elements or objects include withoutlimitation luxury goods, cosmetic packaging, automotive parts,electronic/electrical appliances, furniture and fingernail articles.

Security documents include without limitation value documents and valuecommercial goods. Typical example of value documents include withoutlimitation banknotes, deeds, tickets, checks, vouchers, fiscal stampsand tax labels, agreements and the like, identity documents such aspassports, identity cards, visas, driving licenses, bank cards, creditcards, transactions cards, access documents or cards, entrance tickets,public transportation tickets, academic diploma or titles and the like,preferably banknotes, identity documents, right-conferring documents,driving licenses and credit cards. The term “value commercial good”refers to packaging materials, in particular for cosmetic articles,nutraceutical articles, pharmaceutical articles, alcohols, tobaccoarticles, beverages or foodstuffs, electrical/electronic articles,fabrics or jewelry, i.e. articles that shall be protected againstcounterfeiting and/or illegal reproduction in order to warrant thecontent of the packaging like for instance genuine drugs. Examples ofthese packaging materials include without limitation labels, such asauthentication brand labels, tamper evidence labels and seals. It ispointed out that the disclosed substrates, value documents and valuecommercial goods are given exclusively for exemplifying purposes,without restricting the scope of the invention.

Alternatively, the optical effect layer (OEL) may be produced onto anauxiliary substrate such as for example a security thread, securitystripe, a foil, a decal, a window or a label and consequentlytransferred to a security document in a separate step.

The skilled person can envisage several modifications to the specificembodiments described above without departing from the spirit of thepresent invention. Such modifications are encompasses by the presentinvention.

Further, all documents referred to throughout this specification arehereby incorporated by reference in their entirety as set forth in fullherein.

EXAMPLES

The Examples have been carried out by using the UV-curable screenprinting ink of the formula given in Table 1 and the first and secondmagnetic-field-generating devices described herebelow.

TABLE 1 Epoxyacrylate oligomer 28 wt-% Trimethylolpropane triacrylatemonomer 19.5 wt-% Tripropyleneglycol diacrylate monomer 20 wt-% Genorad16 (Rahn) 1 wt-% Aerosil 200 (Evonik) 1 wt-% Speedcure TPO-L (Lambson) 2wt-% Irgacure ® 500 (BASF) 6 wt-% Genocure ® EPD (Rahn) 2 wt-% BYK ® 371(BYK) 2 wt-% Tego Foamex N (Evonik) 2 wt-% 7-layer optically variablemagnetic 16.5 wt-% pigment particles (*) (*) 7-layer gold-to-greenplatelet-shaped optically variable magnetic pigment particles having aflake shape of diameter d₅₀ about 9.3 μm and thickness about 1 μm,obtained from JDS-Uniphase, Santa Rosa, CA.First Magnetic-Field-Generating Device (FIG. 4A-C, not at Scale)

A bar dipole magnet (430) made of NdFeB N40 was used as the firstmagnetic field generating device. The bar dipole magnet (430) had thefollowing dimensions: 30 mm (L1)×18 mm (L2)×6 mm (L3). As shown in FIG.4B-C, the bar dipole magnet (430) was embedded in a non-magnetic holder(431) made of high density polyethylene (HDPE) and having the followingdimensions: 40 mm (L7)×40 mm (L8)×25 mm (L9). The top surface of the bardipole magnet (430) was placed at a distance (A2) of about 15 mm fromthe top surface of the non-magnetic holder (431).

As shown in FIG. 4B-C, the bar dipole magnet (430) embedded in thenon-magnetic holder (431) was movable in the vicinity of the staticsecond magnetic field generating device (440) (i.e. through the magneticfield of the second magnetic field generating device (440)) with thehelp of a supporting block (432) and a rail (433), wherein said rail(433) was fixed to a frame (443).

The rail (433) (from ThorLabs) was made of anodized aluminum and had thefollowing dimensions: 448 mm (L13)×40 mm (L14)×10 mm (L15).

The supporting block (432) comprised a first piece (432 a), a secondpiece (432 b). The first piece (432 a) was made of anodized aluminum(Aluminum Breadoard from ThorLabs) and had the following dimensions: 112mm (L16)×65 mm (L17)×13 mm (L18) and was glued on top of the secondpiece (432 b). The second piece (432 b) was made of high densitypolyethylene (HDPE), had the following dimensions: 112 mm (L16)×65 mm(L17)×37 mm (L19) and comprised a recess suitable to dispose the secondpiece (432 b) on the rail (433) and having the following dimensions: 65mm (L17)×40 mm (L14)×5 mm (L20).

The supporting block (432) made of the two pieces (432 a-b) was disposedon the rail (433) so as to be moveable by gliding on said rail (433)along its length (see FIG. 4A).

Second Magnetic-Field-Generating Device (FIG. 4A-4B, not at Scale)

A pair of two bar dipole magnets (441 a and 441 b) was used as thesecond magnetic field generating device (440). Each of the two bardipole magnets (441 a and 441 b) had the following dimensions: 48 mm(L4)×24 mm (L5)×10 mm (L6) and was made of NdFeB N40. The magnetic axisof each of the two bar dipole magnets (441 a and 441 b) wassubstantially parallel to the length (L4) of said magnets (i.e.substantially perpendicular to the substrate (410) surface), themagnetic direction of the first of said two bar dipole magnets (441 a)being opposite to the magnetic direction of the second of said two bardipole magnets (441 b). The two dipole bar magnets (441 a and 441 b)were located at a distance (A1=48 mm) from each other and wereindependently embedded in a pair of non-magnetic holder (442 a and 442b) made of polyoxymethylene (POM).

As shown in FIG. 4B, the pair of non-magnetic holder comprised twoblocks (442 a and 442 b), each one having the following dimensions: 52mm (L10)×30 mm (L11)×12 mm (L12) and each one comprising a recess forindependently inserting the two bar dipole magnets (441 a and 441 b).Each of the two bar dipole magnets (441 a and 441 b) was located at adistance (A3) of about 1 mm from the surface of its respectivenon-magnetic holder (442 a and 442 b) facing the other bar dipole magnetand at a distance (A4) of about 2 mm from the lowest surface of itsrespective non-magnetic holder (442 a and 442 b).

As shown in FIG. 4B, the two non-magnetic holders (442 a and 442 b) wereconnected together with a frame (443) made of anodized aluminum andcomprising two frame breadboards (443 a and 443 c) (Aluminum Breadboardfrom Thorlabs Inc.) and a frame column (443 b) made of anodized aluminum(Large Right Angle Bracket AP90/RL from Thorlabs Inc.).

The frame breadboard (443 a) had the following dimensions: 450 mm(L21)×300 mm (L22)×13 mm (L23). The frame column (443 b) had thefollowing dimensions: 176 mm (L24)×125 mm (L26)×30 mm (L25). The framebreadboard (443 c) had the following dimensions: 385 mm (L28)×100 mm(L27)×13 mm (L23).

The frame (443) comprised three right angle plates (443 d) having thefollowing dimensions: 64 mm (L29)×8 mm (L30)×75 mm (L31)×8 mm (L32)×8 mm(L33)×70 mm (L34)×34 mm (L35).

Sample 1 (FIG. 4 )

A 25 mm×25 mm square sample was printed onto black paper substrate(Gascogne Laminates M-cote 120) (410) with the UV-curable screenprinting ink of Table 1 with a laboratory screen printing device using aT90 screen so as to form a coating layer (420) having a thickness ofabout 20 μm.

While the coating layer (420) was still in a wet and not yet hardenedstate, the substrate (410) was placed on top of the first magnetic fieldgenerating device (430), in particular on top of the non-magnetic holder(431), with the center of said coating layer (420) being placed on thecenter of the first magnetic field generating device (430). Thesubstrate (410) carrying the coating layer (420) was placed at adistance (A2) of about 15 mm from the top surface of said first magneticfield generating device (430), i.e. the substrate (410) was placed indirect contact with the holder (431), so as to form an assembly. Themagnetic axis of the bar dipole magnet of said first magnetic fieldgenerating device (430) was substantially parallel to the substrate(410) surface with the North pole pointing in a direction substantiallyperpendicular to the two opposing magnetic axes of the bar magnets (441a, 441 b) of the second magnetic field generating device (440).

As shown in FIG. 4A and with the help of the supporting block (432) andthe track (433), the substrate (410) carrying the coating layer (420)and the non-magnetic holder (431) comprising the first magnetic fieldgenerating device (430) were concomitantly moved back and forth eighttimes at a linear speed of about 10 cm/s in the vicinity of the secondmagnetic field generating device (440). The substrate (410) carrying thecoating layer (420) and the holder (431) comprising the first magneticfield generating device (430) were concomitantly moved in the vicinityof the second magnetic field generating device (440), the center of thefirst magnetic field generating device (430) (also corresponding to thecenter of the coating layer (420)) being placed at a distance (½ A1) ofabout 24 mm from each bar dipole magnets (441 a and 441 b) and thesurface of the substrate (410) being flush with the bottom surface ofthe dipole bar magnets (441 a and 441 b). Each of the two bar dipolemagnets (441 a and 44 ab) of said second magnetic field generatingdevice (440) had a magnetic axis perpendicular to the substrate (410)surface and the two bar dipole magnets (441 a and 441 b) had an oppositemagnetic direction, i.e. one of said two bar dipole magnets (441 a) hadits South pole pointing to the substrate (410) surface and the other(441 b) had its North pole pointing to the substrate (410) surface.

While the substrate (410) carrying the coating layer (420) was still incontact with the non-magnetic holder (431) comprising the first magneticfield generating device (430) and while the substrate (410) carrying thecoating layer (420) and the non-magnetic holder (431) comprising thefirst magnetic field generating device (430) were concomitantly movingat a distance (X) of about 50 mm away from the second magnetic fieldgenerating device (440) in the direction of the movement (shown as agrey arrow in FIG. 4A), the coating layer (420) was hardened uponexposure during about 0.5 second to a UV-LED-lamp (450) from Phoseon(Type FireFlex 50×75 mm, 395 nm, 8 W/cm²) positioned at a distance ofabout 30 mm from the top surface of the substrate (410) carrying thecoating layer (420) so as to form an OEL.

Comparative Sample 1

The comparative sample was prepared according to a general procedureaccording to the prior art WO 2015/086257 A1, comprising the followingsteps:

step i): a 25 mm×25 mm square sample was printed onto black papersubstrate (Gascogne Laminates M-cote 120) with the UV-curable screenprinting ink of Table 1 with a laboratory screen printing device using aT90 screen so as to form a coating layer having a thickness of about 20μm;step ii): while the coating layer was still in a wet and not yethardened state, the substrate was placed on top of the non-magneticholder described for sample 1 but lacking the first magnetic fieldgenerating device, with the center of said coating layer being placed onthe center of the non-magnetic holder. With the help the supportingblock and the track described hereabove the coating layer was exposed tothe magnetic field of the second magnetic field generating devicedescribed hereabove and moved in the vicinity of the second magneticfield generating device described for sample 1 back and forth eighttimes at a linear speed of about 10 cm/s, the center of the non-magneticholder being placed at a distance of about 24 mm from each bar dipolemagnets and the lowest surface of the substrate being flush with thelowest surface of the dipole bar magnets; andstep iii): the substrate carrying the coating layer was removed from themagnetic field of the second magnetic field generating device and wasexposed to the magnetic field of the first magnetic field generatingdevice described hereabove. The substrate carrying the coating layer wasplaced at a distance of about 15 mm from the top surface of said firstmagnetic field generating device, i.e. the substrate was placed indirect contact with the non-magnetic holder.step iv): partially simultaneously with step iii), the coating layer washardened upon exposure during about 0.5 second to a UV-LED-lamp fromPhoseon (Type FireFlex 50×75 mm, 395 nm, 8 W/cm²) positioned at adistance of about 30 mm from the top surface of the substrate carryingthe coating layer so as to form an OEL.Brightness Measurement

The brightness of the OEL of Sample 1 and of Comparative sample 1 wasindependently compared to an OEL prepared by only using the firstmagnetic field generating device (430) described above and according tothe following process: i) applying the coating layer of Table 1 (420)(25×25 mm) on a substrate (410) (black paper substrate from GascogneLaminates M-cote 120) with a laboratory screen printing device using aT90 screen so as to form a coating layer having a thickness of about 20μm;

ii) exposing the substrate (420) to the first magnetic field generatingdevice (430) by placing the substrate (410) on top of and in directcontact with the non-magnetic holder (431);

iii) applying a photomask (a 30×30 mm aluminum plate (100% opacity)comprising a 12.5×25 mm void) to hide about half of the surface of thenot yet hardened coating layer (420),

iv) partially simultaneously with the orientation step, i.e. while thesubstrate (410) carrying the coating layer (420) was still exposed tothe magnetic field of the first magnetic-field generating device (430),exposing said half-masked coating layer (420) during 0.5 sec to the UVradiation of a UV-LED-lamp from Phoseon (Type FireFlex 50×75 mm, 395 nm,8 W/cm²) at a distance of about 30 mm from the top surface of thesubstrate (410), so as to fix/freeze the orientation of the opticallyvariable magnetic pigment particles in the unmasked area (FIG. 5A andFIG. 5B, area A) of the coating layer (410),v) removing the photomask, andvi) applying the procedure used to prepare Sample 1 and Comparativesample 1 to the substrate (420) so as to orient the platelet-shapedmagnetic optically variable pigment particles in the not yet hardenedarea corresponding to the initially masked area (FIG. 5A and FIG. 5B,area B).

The resulting OELs are shown in FIG. 5A (Sample 1) and FIG. 5B(Comparative sample 1).

The brightness difference between the area A and the area B wasquantified according to the following method:

-   a) taking a picture of the OEL using the following set-up:    -   i. Lighting: Reflecta LED Videolight RPL49, positioned at a        12.5° angle to the OEL and at a distance of 45 cm    -   ii. Camera: Nikon D800, ISO800, aperture F40, speed 1/125s,        color temperature 5565K, objective: AF-S Micro Nikkor 105 mm        2.8G ED, manual focus at 45 cm    -   iii. In-camera conversion of each picture to color 8-bit TIFF        format    -   iiii. Analysis software: Adobe Photoshop CS4    -   v. Lightness scale (V): 0 (full black) to 255 (full white)-   b) opening each picture in Photoshop and transforming it in a grey    scale 8-bit image by applying the Image/Adjustment/Black&White    operation. Two virtual dotted lines comprising 6 segments were drawn    along the brightest area of each picture, one on the initially    masked area (FIG. 5A and FIG. 5B, area A) of the OEL and the other    on the initially unmasked area of the OEL (FIG. 5A and FIG. 5B, area    B). Inside each segment, the lightness V was determined and two    average values, V_(a) and V_(b) were calculated. V_(a) corresponded    to the maximal brightness of the area B of the OEL that, and V_(b)    corresponded to the area A of the OEL. The orientation method    described herein therefore resulted in a brightness increase    calculated in % as ΔV=[(V_(a)−V_(b))/V_(b)]*100.

The brightness increase ΔV for Sample 1 (FIG. 5A) was 64%, whereas ΔVfor Comparative sample 1 (FIG. 5B) was 40%.

The invention claimed is:
 1. A process for producing an optical effectlayer on a substrate, said process comprising the steps of: a) applyingonto a substrate surface a coating composition comprisingplatelet-shaped magnetic or magnetizable pigment particles so as to forma coating layer on said substrate, said coating composition being in afirst state, b) placing the substrate carrying the coating layer on afirst magnetic-field-generating device providing a first magnetic fieldvector component, said first magnetic-field-generating device beingmounted on a transferring device thereby subjecting the platelet-shapedmagnetic or magnetisable pigment particles to said first magnetic fieldvector component, concomitantly moving said substrate carrying thecoating layer and said first magnetic-field-generating device in thevicinity of a static second magnetic-field-generating device, saidsecond magnetic-field-generating device providing a second magneticfield vector component thereby subjecting the platelet-shaped magneticor magnetisable pigment particles to a time-dependent resultant magneticfield formed by the first and second magnetic field vector components soas to bi-axially orient at least a part of the platelet-shaped magneticor magnetizable pigment particles, and c) hardening the coatingcomposition to a second state so as to fix the platelet-shaped magneticor magnetizable pigment particles in their adopted positions andorientations.
 2. The process according to claim 1, wherein thetransferring device is a rotating magnetic cylinder.
 3. The processaccording to claim 1, wherein the step of applying the coatingcomposition onto the substrate is carried out by printing processselected from the group consisting of intaglio printing, screenprinting, rotogravure printing and flexography printing.
 4. The processaccording to claim 1, wherein the coating composition is a UV-Viscurable composition and the hardening is carried out by UV-Vis curing.5. The process according to claim 1, wherein the step c) of hardeningthe coating composition is carried out partially simultaneously with thestep b).
 6. The process according to claim 1, wherein the firstmagnetic-field-generating device is selected from the group consistingof dipole magnets, quadrupolar magnets and combinations thereof.
 7. Theprocess according to claim 1, wherein the secondmagnetic-field-generating device comprises a) a linear arrangement of atleast three magnets that are positioned in a staggered fashion, whereineach of said three magnets has its magnetic axis substantiallyperpendicular to the substrate surface, and wherein said at least threemagnets at the same side of a feedpath have the same polarity, which isopposed to the polarity of the magnet(s) on the opposing side of thefeedpath, b) a linear permanent magnet Halbach array, c) one or morepairs of two bar dipole magnets, wherein each of said two bar dipolemagnets has its magnetic axis substantially parallel to the substratesurface and wherein the two bar dipole magnets have an opposite magneticdirection, d) one or more pairs of two bar dipole magnets, wherein eachof said two bar dipole magnets has its magnetic axis substantiallyperpendicular to the substrate surface and wherein the two bar dipolemagnets have an opposite magnetic direction or e) a U-shaped magnet. 8.The process according to claim 1, wherein the platelet-shaped magneticor magnetizable pigment particles are platelet-shaped optically variablemagnetic or magnetizable pigment particles selected from the groupconsisting of platelet-shaped magnetic thin-film interference pigmentparticles, platelet-shaped magnetic cholesteric liquid crystal pigmentparticles, platelet-shaped interference coated pigment particlescomprising a magnetic material and mixtures of two or more thereof. 9.The process according to claim 1, wherein the substrate is selected fromthe group consisting of papers or other fibrous materials,paper-containing materials, glasses, metals, ceramics, plastics andpolymers, metalized plastics or polymers, composite materials andmixtures or combinations thereof.
 10. A method of manufacturing asecurity document or a decorative element or object, comprising: a)providing a security document or a decorative element or object, and b)providing an optical effect layer according to the process claim 1 sothat it is comprised in the security document or decorative element orobject.
 11. The method of claim 1, wherein the transferring device is alinear magnetic transfer device.
 12. The method of claim 1, wherein thesecond magnetic field vector component of the second magnetic fieldgenerating device is substantially non-parallel to the first magneticfield vector component.
 13. The method of claim 1, wherein the secondmagnetic field vector component of the second magnetic field generatingdevice is substantially perpendicular to the first magnetic field vectorcomponent of the of first magnetic field generating device.